Do you sell stock when it's up or down?

Asked by: Dr. Lulu Osinski  |  Last update: July 24, 2025
Score: 5/5 (39 votes)

Many investors use price targets to determine when to sell a stock. These investors typically determine a price range for when to sell the stock at the time of purchase. As a stock price rises, they can begin selling the position once it reaches the price target range.

Should you sell stocks when they are up or down?

If you feel like you bought the bottom, don't sell. So if you bought in days when the market was way down in everything, it's unlikely it will go back there. Stocks that go up on promises that will most likely happen far into the future, better sell.

Do you want to sell stock when it's high or low?

Winning stocks increase in price for a reason, and they also tend to keep winning. Don't sell a stock just because its price decreased. Every investor wants to buy low and sell high. Selling a stock just because its price fell, if the reasons you bought it still apply, is literally doing the exact opposite.

At what point do you sell a stock?

When To Sell And Take A Loss. According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions. Having a rule in place ahead of time can help prevent an emotional decision to hang on too long.

At what percentage drop should you sell a stock?

A common rule of thumb is to cut losses at around 10% below your purchase price. This way, if a stock turns out to be a poor performer, you're limiting the damage it can do to your portfolio.

How To Sell Stocks: When To Take Profits | Learn How To Invest: IBD

37 related questions found

Is it better to sell stock at a loss or gain?

Key Takeaways. Selling a losing position helps preserve your fund and prevent further losses, especially in volatile or declining markets. Holding onto a losing position comes with an opportunity cost that ties up money that could be used for more profitable investments.

What is the 3 5 7 rule in stocks?

What is the 3 5 7 Rule? The 3 5 7 rule works on a simple principle: never risk more than 3% of your trading capital on any single trade; limit your overall exposure to 5% of your capital on all open trades combined; and ensure your winning trades are at least 7% more profitable than your losing trades.

At what profit should I sell a stock?

The 20%-25% Profit-Taking Rule in Action.

Do you pay taxes on stocks if you sell at a loss?

Selling a stock for profit locks in "realized gains," which will be taxed. However, you won't be taxed anything if you sell stock at a loss. In fact, it may even help your tax situation — this is a strategy known as tax-loss harvesting. Note, however, that if you receive dividends, you will have to pay taxes on those.

What is the best strategy for selling stocks?

Target-Price Sell

This is one of the most widely used ways by which investors sell a stock, as evidenced by the popularity of the stop-loss orders with both traders and investors. Common target prices used by investors are typically based on valuation model outputs such as the discounted cash flow model.

What time of day is best to sell stock?

So just to quickly summarise:

If you're looking for the best time to either buy or sell a stock during the trading day it is; During the last 10-15 minutes before market close. Or about an hour after the market opens.

At what age should you get out of the stock market?

The reality is that stocks do have market risk, but even those of you close to retirement or retired should stay invested in stocks to some degree in order to benefit from the upside over time. If you're 65, you could have two decades or more of living ahead of you and you'll want that potential boost.

How do you sell a stock when it reaches a higher price?

Similarly, you can set a limit order to sell a stock when a specific price (or better) is available. For example, imagine you own stock worth $75 per share and want to sell if the price gets to $80 per share. A limit order can be set at $80, which will be filled only at that price or better.

Should you sell stock when its low?

You might need to sell a stock if other prospects can earn a higher return. If an investor holds onto an underperforming stock or is lagging the overall market, it may be time to sell that stock and put the money toward another investment.

When to exit a stock?

You should be looking to exit a stock trade when a price trend breaks down. This is supported by technical analysis and emphasises that investors should exit regardless of the value of the trade. It is recommended that you go back to the initial reasons for entering the trade.

Should I sell during a crash?

If investors sell when the market is down, they will realize an actual loss. A lesson many investors have learned is that if they sit tight and wait for the upturn to come, they won't realize a loss. In fact, they may even see their portfolios gain more value than they had before the downturn.

How do I avoid paying taxes when I sell stock?

7 ways to avoid capital gains tax on stocks for any investor
  1. Donate stock to charity.
  2. Hold stock shares for more than one year.
  3. Invest in retirement accounts.
  4. Pass it on in your estate plans.
  5. Sell stocks when you're in a lower tax bracket.
  6. Offset your capital gains with losses (aka tax-loss harvesting).

At what age do you not pay capital gains?

Current tax law does not allow you to take a capital gains tax break based on your age. In the past, the IRS granted people over the age of 55 a tax exemption for home sales, though this exclusion was eliminated in 1997 in favor of the expanded exemption for all homeowners.

How much loss in stocks can I write off?

Your claimed capital losses will come off your taxable income, reducing your tax bill. Your maximum net capital loss in any tax year is $3,000. The IRS limits your net loss to $3,000 (for individuals and married filing jointly) or $1,500 (for married filing separately).

What are three signs you should sell a stock?

But if the news is continuing and involves significant events like management shakeups, major competitors stealing market share, unwelcome mergers or acquisitions, or top executives selling large blocks of stock, it's time to reevaluate the stock.

What is the 25% stock rule?

Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

Should I sell my stocks now in a recession?

As long as you have sufficient time and money—whether from wages, retirement income, or cash reserves—it's important to stay the course so you can potentially benefit from the eventual recovery. That said, it generally makes sense to sell some investments and buy others as part of your regular portfolio maintenance.

What is the 11am rule in stocks?

The "11 am rule" refers to a guideline often followed by day traders, suggesting that they should avoid making significant trades during the first hour of trading, particularly until after 11 am Eastern Time.

What is the golden rule of stock?

2.1 First Golden Rule: 'Buy what's worth owning forever'

This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever.

What is the 70 20 10 rule in stocks?

The 70:20:10 rule helps safeguard SIPs by allocating 70% to low-risk, 20% to medium-risk, and 10% to high-risk investments, ensuring stability, balanced growth, and high returns while managing market fluctuations.