Yes, in Europe, "turnover" is synonymous with a company's total revenue or gross income from sales of goods and services, excluding VAT, over a specific period. While North Americans typically use "revenue" or "sales," European business terminology frequently uses "turnover" to represent the top-line figure before expenses are deducted.
It's the money a business receives from selling goods or services over a certain period. If your turnover increases, that's the same as saying your revenue (or money from sales) has increased. Turnover is more frequently used in Europe and Asia, while North Americans tend to stick to "revenue" or "sales".
Revenue refers to the money companies earn by selling products or services for a price, whereas turnover is the number of times companies make or burn through assets.
Turnover can mean either how quickly your business operates, or it can be used as a synonym for your revenue.
In the United Kingdom (UK), business turnover refers to a business's total revenue during a specific period—typically a year—and is the gross income earned before deducting expenses (e.g., salaries, operating costs, taxes).
Turnover is another word for sales revenue.
HMRC is the UK's tax, payments and customs authority, and we have a vital purpose: we collect the money that pays for the UK's public services, and help families and individuals with targeted financial support.
Annual turnover is the total income your business makes over one financial year. It's also known as gross revenue or total sales. It combines all the money you've received from selling products or services over a year.
A 20% turnover means 20% of something has been replaced or sold within a period, commonly referring to employee turnover (20% of staff left) or portfolio turnover (20% of investment assets traded), both indicating the rate of change, with high rates often signaling issues like poor culture or active (potentially costly) trading, though low turnover in investments often suggests a buy-and-hold strategy.
Put simply, turnover is the total amount of money your business receives from the sale of goods and services – minus discounts and VAT. Turnover is calculated over a specific period of time, usually a quarter or financial year.
Turnover, commonly known as revenue, is the amount of money made by a company in a particular time period through its standard business activities. Money taken in from other, non-core activities (e.g. land rental) is often recorded as non-operating revenue.
Also known as income or gross revenue, turnover is the total amount of sales you make over a set period. This could be weekly, monthly, quarterly or annual turnover - whatever time period you choose to measure.
turnover(n.)
also turn-over, 1650s, "action or result of turning over," from the verbal phrase, "turn (something) from one side to the other" (late 14c.); see turn (v.) + over (adv.). As a kind of semi-circular pastry tart from 1798, so called because made by turning half of a circular crust upon the other.
Definition of turnover vs revenue
Revenue refers to the amount the company makes by selling its products or services for an amount to its clients. Turnover refers to how many times a company makes through assets.
Turnover is usually the top line of a business's profit and loss account, which starts with its income. If a business is registered for VAT then its turnover will be its sales without VAT, because the VAT element is not money the business has earned and will keep; it is money that has to be paid over to HMRC.
A turnover in gridiron football occurs when the team with the ball loses possession and the opposing team gains possession. Most turnovers involve the offense turning the ball over to the opposing defense.
Turnover refers to the total amount of income a business generates from its core activities over a given period, before deducting any costs or expenses (e.g., stock, wages, utilities, taxes). Essentially, it's the gross revenue your business brings in.
In human resources, turnover refers to the employees who leave an organization. The turnover rate is the percentage of the total workforce that leave over a given period.
It's the money a business receives from selling goods or services over a certain period. If your turnover increases, that's the same as saying your revenue (or money from sales) has increased.
What's the Difference Between Turnover and Profit? Turnover is the total amount of money a business generates from its operations. Profit, on the other hand, is what remains after deducting all expenses from the total revenue. It reflects the company's ability to sell its products or services and generate income.
The GMV stands for Gross Merchandise Value and it denotes the total value of all the goods produced or manufactured by a given firm. The turnover ratio on the other hand is defined as the sales revenue generated per unit of dollar invested in the operating assets of the firm.
Government revenue is income received from taxes and other sources to pay for government expenditures . The U.S. government has collected $1.22 trillion in fiscal year 2026.
Revenue is the total money your business earns from selling products or services before any costs are deducted. It's also called sales or turnover. For example, a bakery's revenue comes from selling bread, while a freelancer earns revenue by providing services.
VAT (Value Added Tax) is a tax added to most products and services sold by VAT -registered businesses. Businesses have to register for VAT if their VAT taxable turnover is more than £90,000. They can also choose to register if their turnover is less than £90,000.