Average EBITDA Multiple range: 3.00x – 5.00x
The average EBITDA multiples for a small business typically fall between 3.00x – 5.00x. Valuation experts apply the multiple to the company's EBITDA to determine its fair market value.
If the business is in a high-growth industry, for example, it may be worth 3-5 times its annual profit. If the business is in a declining industry, it may be worth less than 1 time its annual profit.
The longer answer is that a good EBITDA margin is at least 10%. A higher EBITDA margin suggests a company has lower operating costs than its revenue. Meanwhile, a lower margin signifies poor cash flow.
The Revenue Multiple (times revenue) Method
A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.
To find the fair market value, it is then necessary to divide that figure by the capitalization rate. Therefore, the income approach would reveal the following calculations. Projected sales are $500,000, and the capitalization rate is 25%, so the fair market value is $125,000.
For example, a retail store doing $100,000 in annual EBITDA could be valued roughly at $200,000 to $600,000 based on a 2X – 6X EBITDA rule of thumb.
The Interest Limitation Rule (ILR) is intended to limit base erosion using excessive interest deductions. It limits the maximum net interest deduction to 30% of Earnings Before Interest, Taxes, Depreciation, Amortization (EBITDA). Any interest above that amount is not deductible in the current year.
To compute the Enterprise Valuation of a business, you take the EBITDA amount and multiply it by an enterprise multiple to get the total enterprise value. The enterprise multiple is dictated by the business' industry, the cost of capital, and the overall health of business.
A good EBITDA margin may fall between 15% and 25%, says Simon Thomas, Managing Director of accountancy firm Ridgefield Consulting. Generally, the higher the EBITDA margin, the greater the profitability and efficiency of a company.
Discretionary Earnings Rule of Thumb
The discretionary earnings method starts with the annual cash from the business that's available to the owner after taking out essential operating expenses. It then multiplies that number by a factor usually between two and four, depending on the business type.
The typical range for a small business is 1.5 to 3x SDE. Higher earnings, fast growth, and stellar margins can all help to increase the multiple. Bring it all together. Next, we determine the expected value of the business by multiplying the company's SDE figure by the determined multiple.
The 1% Rule is simply this - focus on growing your business by 1% every day, and compounded, means your business gets 3,800% better each year. Sir Dave Brailsford, former performance director of British Cycling, revolutionized cycling using this theory.
While the "healthy" range for EV/EBITDA varies by industry—in 2024, it ranged from about eight to 30, depending on the sector—this ratio provides critical context when analyzing a company's value. 1. Many analysts consider an EV/EBITDA below 10 a strong signal of an undervalued company.
The EBITDA Approach
Once EBITDA has been determined, this amount is multiplied by a number to determine the company's value. For example, if a company had a EBITDA of $100,000 and the multiplier is 5, the company would be worth $500,000.
Factors affecting small business valuation
Small businesses typically sell for low earnings multiples due to owner participation. Thus, buyers have to approach the deal as if they are purchasing a job. Businesses where the owner is actively-involved typically sell for 2-3 times the annual earnings of the company.
The Main Difference Between SDE and EBITDA
SDE – The primary measure of cash flow used to value small businesses and includes the owner's compensation as an adjustment. EBITDA – The primary measure of cash flow used to value mid to large-sized businesses and does not include the owner's salary as an adjustment.
Times revenue method
The multiplier typically ranges between 0.5 and 2, with lower values used for slower-growing industries and higher values for industries anticipated to grow rapidly. It's a good idea to consult with an independent financial advisor to determine the appropriate multiplier for your specific industry.
EBITDA in valuation and selling price
EBITDA multipliers can be used to determine the selling price for your startup. By projecting future EBITDA and applying an industry-standard multiplier, your business can validate a valuation that reflects inherent and future profitability.
By ignoring depreciation, Ebitda fails to account for the ongoing capital requirements necessary to replace aging assets. As a result, investors may underestimate the future capital needs of the company, leading to underinvestment and potential operational challenges down the line.
Generally speaking, a good EBITDA margin for manufacturing businesses falls between 5% and 10%. However, this will vary depending on the specific industry you are manufacturing your products for, and how capital-intensive your operations are.
All other business related taxes are generally considered operating expenses. Typically, these type of taxes include, but are not limited to, Real & Personal Property Tax, Payroll Tax, Use Tax, City Tax, Local Tax, Sales Tax, etc. These are the types of taxes that are not part of the EBITDA calculation.
Using this basic formula, a company doing $1 million a year, making around $200,000 EBITDA, is worth between $600,000 and $1 million. Some people make it even more basic, and moderate profits earn a value of one times revenue: A business doing $1 million is worth $1 million.
Middle class is defined as income that is two-thirds to double the national median income, or $47,189 and $141,568. By that definition, $100,000 is considered middle class. Keep in mind that those figures are for the nation. Each state has a different range of numbers to be considered middle class.
So as an example, a company doing $2 million in real revenue (I'll explain below) should target a profit of 10 percent of that $2 million, owner's pay of 10 percent, taxes of 15 percent and operating expenses of 65 percent. Take a couple of seconds to study the chart.