How much AUM does the average financial advisor have?

Asked by: Octavia Gutmann  |  Last update: March 29, 2026
Score: 4.6/5 (53 votes)

What Is the Average AUM for a Financial Advisor? A typical advisor has $305 million in AUM, according to an analysis of SEC data conducted by the Investment Adviser Association (IAA). A “typical” advisor also has seven employees, and manages assets for: 363 individual clients.

What percentage of AUM do financial advisors make?

Percentage of assets under management (AUM)

This percentage can vary, but a typical AUM fee is 0.5% to 1.5% of the amount of money your advisor is managing.

What is a good AUM for a financial advisor?

An AUM of 0.25-0.50% is a reasonable cost for a strong fiduciary advisor doing comprehensive planning. Some fixed fee advisors charge $5k+ per year to manage accounts. That's a huge fee in your early years, especially if you have modest means.

How much does a financial advisor make with 100 million AUM?

Advisors at wirehouses typically earn a base salary plus bonuses based on assets under management (AUM) growth and sales goals. Total pay packages generally range from $100k for junior advisors up to $300-500k for senior advisors managing over $100 million in AUM.

What do top 10% of financial advisors make?

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal financial advisors was $94,170 in May 2021. It means half of the financial advisors earned more than that, and half earned less. One in ten earned less than $47,570, while one in ten made more than $208,000.

Should You Fire an Expensive Investment Advisor (1% AUM or More)

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Can financial advisors make 300k?

Around 60%, or the majority, of financial advisors with more than five years of experience will earn over $100,000 annually and up to $300,000. At the higher end, $300,000, puts the advisor in the top 10% of household income in the United States, which is not bad at all.

What is the 80/20 rule for financial advisors?

Transform unprofitable relationships into valuable revenue streams—now and in the future. In business, the Pareto principle, also known as the 80/20 rule, suggests that 80% of your profits likely come from 20% of your clients.

What is considered high net worth for financial advisors?

Financial service providers regard a HNW client as someone with at least $1 million in liquid – or investable – financial assets. Clients with assets between $5 and $30 million are considered VHNW, while UHNW clients have assets greater than $30 million.

Is 2% fee high for a financial advisor?

Industry standards show that financial advisor fees generally range between 0.5% and 1.5% of AUM annually. Placement of a 2% fee may appear steep compared to this average. However, this fee might encompass more comprehensive services or cater to more unique, high-maintenance portfolios.

Is Edward Jones a fiduciary?

Edward Jones serves as an investment advice fiduciary at the plan level and provides educational services at both the plan and participant levels, if applicable.

How much can a financial advisor make you with 100k?

Oftentimes, financial advisors require minimum investment thresholds so that 1% fee can cover their costs to manage your money. After all, 1% of a $100,000 minimum means they only earn $1,000 in a year from your account.

How many assets does the average financial advisor manage?

Over two-thirds of advisors manage less than $1 billion in assets. Nearly 90% manage less than $5 billion in assets.

What is the AUM of BlackRock?

BlackRock, Inc. is an American multinational investment company. Founded in 1988, initially as an enterprise risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager, with US$11.5 trillion in assets under management as of December 31, 2023.

What is the average AUM for wealth management?

Average wealth management fees are 1% of assets under management (AUM). This fee covers comprehensive services―such as tax optimization, estate planning, and legal advice―and a customized strategy, which makes it a worthwhile investment for some.

Why is high AUM not good?

For certain types of funds a large AUM can be challenging e.g. mid and small cap funds where the opportunity set may be limited and increasing AUM may result in over-owning the same stock (i.e. owning a greater share of the company's equity) which can also result in poorer liquidity of the portfolio.”

How many millionaires use a financial advisor?

In addition, millionaires are much more likely to work with a financial advisor (69%), more than double the amount of the general population (33%).

What percentage is normal for a financial advisor?

On average, you can expect to pay between 0.5% and 2% of your total assets under management annually, $150 to $400 per hour, or a flat fee ranging from $1,000 to $3,000 for a comprehensive financial plan.

Is 1.25 a lot for a financial advisor?

While the typical annual financial advisor fee is thought to be 1%, according to a 2023 study by Advisory HQ, the average financial advisor fee is 0.59% to 1.18% per year. However, rates typically decrease the more money you invest.

Is 1% too much to pay a financial advisor?

While a 1% annual fee may seem like a small price to pay for professional investment guidance and financial planning, it can significantly erode portfolio returns over long time horizons. Even seemingly minor differences in fees add up in a big way when compounded year after year for decades.

What do financial advisors consider high net worth?

The most commonly quoted figure for qualification as a high-net-worth individual is at least $1 million in liquid financial assets, excluding personal assets such as a primary residence. Investors with less than $1 million but more than $100,000 in liquid assets are considered sub-HNWIs.

How does Edward Jones pay their advisors?

Your financial advisor generally receives between 36% and 40% of the revenue Edward Jones receives from asset- based fees, transactional revenue, ongoing 12b-1 fees, trail commissions, and revenue from premiums generated by activity in your accounts.