How much should a stock drop before you sell it?

Asked by: Rossie Sauer DVM  |  Last update: January 24, 2026
Score: 4.7/5 (22 votes)

Always sell a stock it if falls 7%-8% below what you paid for it. This basic principle helps you always cap your potential downside.

At what percentage loss should you sell a stock?

A common rule of thumb is to cut losses at around 10% below your purchase price. This way, if a stock turns out to be a poor performer, you're limiting the damage it can do to your portfolio.

What is the 7% rule in stocks?

The 7% rule is a straightforward guideline for cutting losses in stock trading. It suggests that investors should exit a position if the stock price falls 7% below the purchase price.

What is the 60/40 rule in stocks?

It says you should aim to keep 60% of your holdings in stocks, and 40% in bonds. Stocks can yield robust returns, but they are volatile. Bonds provide modest but stable income, and they serve as a buffer when stock prices fall. The 60/40 rule is one of the most familiar principles in personal finance.

At what point should you sell a stock?

When To Sell And Take A Loss. According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions. Having a rule in place ahead of time can help prevent an emotional decision to hang on too long.

How To Sell Stocks: When To Take Profits | Learn How To Invest: IBD

23 related questions found

What is the 3-5-7 rule in stocks?

The 3 5 7 rule works on a simple principle: never risk more than 3% of your trading capital on any single trade; limit your overall exposure to 5% of your capital on all open trades combined; and ensure your winning trades are at least 7% more profitable than your losing trades.

How much should a stock go up before selling?

The 20%-25% profit-taking zone is based on the stock's ideal buy point. That may differ from your own purchase price. As we saw in How to Buy Stocks the ideal buying range is from the ideal buy point up to 5% above that price.

What is the 90% rule in stocks?

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 40 30 30 strategy?

This is where following the 40/30/30 rule comes in—and don't worry, it's pretty straightforward: “The idea is to aim for 40 percent carbohydrates, 30 percent protein, and 30 percent fat per meal,” Quintero says. “It's based on an ideal balance of macronutrients.”

What is the 80-20 rule in stocks?

In investing, the 80-20 rule generally holds that 20% of the holdings in a portfolio are responsible for 80% of the portfolio's growth. On the flip side, 20% of a portfolio's holdings could be responsible for 80% of its losses.

What is the golden rule of stock?

2.1 First Golden Rule: 'Buy what's worth owning forever'

This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever.

At what profit should I sell a stock?

How long should you hold? Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

Do you pay taxes on stocks if you sell at a loss?

Selling a stock for profit locks in "realized gains," which will be taxed. However, you won't be taxed anything if you sell stock at a loss. In fact, it may even help your tax situation — this is a strategy known as tax-loss harvesting. Note, however, that if you receive dividends, you will have to pay taxes on those.

At what age should you get out of the stock market?

The reality is that stocks do have market risk, but even those of you close to retirement or retired should stay invested in stocks to some degree in order to benefit from the upside over time. If you're 65, you could have two decades or more of living ahead of you and you'll want that potential boost.

When to exit a stock?

You should be looking to exit a stock trade when a price trend breaks down. This is supported by technical analysis and emphasises that investors should exit regardless of the value of the trade. It is recommended that you go back to the initial reasons for entering the trade.

Which month is best to sell stocks?

Best Months to Buy or Sell Stocks. Our analysis of S&P 500 data from 2000 to 2024 also revealed some clear monthly patterns. November is historically the strongest month, with an average daily return of 0.107% and positive returns 57% of the time. April and July are the next strongest months.

What is 12 20 80 strategy?

The 12-20-80 rule advises individuals to set aside 12 months' worth of expenses in a liquid fund. This ensures a financial safety net to weather unexpected expenses, job loss, or other emergencies without resorting to debt or liquidating long-term investments.

What is the 30 60 90 entrance strategy?

The 30-60-90-day management plan is a framework for the first three months in a new managerial role. It helps set managers up to succeed with a step-by-step plan that links personal goal-setting to business strategy.

What is the 50 30 20 money strategy?

Key Takeaways

The 50-30-20 budget rule states that you should spend up to 50% of your after-tax income on needs and obligations that you must have or must do. The remaining half should dedicate 20% to savings, leaving 30% to be spent on things you want but don't necessarily need.

What is the 1 rule in stock market?

What Is the 1% Rule in Trading? The 1% rule demands that traders never risk more than 1% of their total account value on a single trade.

Is 100% stocks a bad idea?

On average, the researchers found, a 100% exposure to stocks produced some 30% more wealth at retirement than stocks and bonds combined. To accrue the same amount of money at retirement, an investor gradually blending into bonds would need to save 40% more than an all-in equity investor.

What is the 5 rule in stocks?

5% Rule: No single stock holding should represent more than five percent of a client's total portfolio.

Who buys stocks when everyone is selling?

The answer is technically no. There are always as many buyers as there are sellers and that keeps the system going. If you are wondering who would want to buy stocks when the market is going down, the answer is: a lot of people.

Is it legal to buy and sell the same stock repeatedly?

There are no restrictions on placing multiple buy orders to buy the same stock more than once in a day, and you can place multiple sell orders to sell the same stock in a single day. The FINRA restrictions only apply to buying and selling the same stock within the designated five-trading-day period.

When should you cash out stocks?

Investors might sell their stocks to adjust their portfolios or free up money. Investors might also sell a stock when it hits a price target or the company's fundamentals have deteriorated. Still, investors might sell a stock for tax purposes or because they need the money in retirement for income.