How to make money when a stock goes down?

Asked by: Adrienne Rice  |  Last update: February 16, 2026
Score: 4.2/5 (63 votes)

Bear market investing: how to make money when prices fall
  1. Short-selling.
  2. Dealing short ETFs.
  3. Trading safe-haven assets.
  4. Trading currencies.
  5. Going long on defensive stocks.
  6. Choosing high-yielding dividend shares.
  7. Trading options.
  8. Buying at the bottom.

How to profit when a stock goes down?

You can profit from a share price falling by what is known as shorting the stock. Effectively you borrow the stock from a broker willing to loan it to you at the current price then 'sell' it back to them when the price of the stock falls. The difference is yours to keep.

How do you make money when a stock falls?

Short Selling: Profiting From Stock Declines
  1. Borrow and sell. The short seller borrows shares of a stock and sells them at the market price. ...
  2. Price declines. If the stock price drops (as the short seller expects), they can buy the shares back at the lower price.
  3. Buy them back and return.

What options to buy when stock goes down?

The value of a put increases as the underlying stock value decreases. Put options can be used to try to profit from downturns, or they can be used to protect a portfolio against them. Put sellers (writers) have an obligation to buy the underlying stock at the strike price.

What is the 7% rule in stocks?

The 7% rule is a straightforward guideline for cutting losses in stock trading. It suggests that investors should exit a position if the stock price falls 7% below the purchase price.

How to Make Money When Markets Go Down

22 related questions found

What is the 90% rule in stocks?

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What are Warren Buffett's 7 principles to investing?

Warren Buffett's Value Investing Guidelines
  • Buy Companies at Bargain Prices. Warren Buffett is a true value investor. ...
  • Be Patient. Wait for the right time to buy. ...
  • Go Against Conventional Wisdom. ...
  • Stick with What You Know. ...
  • Be Self-Confident. ...
  • Buy Companies with Competitive Advantages. ...
  • Believe in America.

How to make money on puts?

Put buyers make a profit by essentially holding a short-selling position. The owner of a put option profits when the stock price declines below the strike price before the expiration period. The put buyer can exercise the option at the strike price within the specified expiration period.

How to bet on a recession?

Trading during a recession

So, if you believe a market is set to lose value, you can take short positions on stocks, indices, forex, commodities, interest rates and more. You'd then make a profit from a decline in your traded markets' price. However, if the price moves up, against your prediction, you'd incur a loss.

Should I sell stock if it goes down?

Selling a losing position helps preserve your fund and prevent further losses, especially in volatile or declining markets. Holding onto a losing position comes with an opportunity cost that ties up money that could be used for more profitable investments.

Who makes money when stocks drop?

Short sellers are wagering that the stock they're shorting will drop in price. If this happens, they will get it back at a lower price and return it to the lender. The short seller's profit is the difference in price between when the investor borrowed the stock and when they returned it.

How do you turn stocks into money?

Investors can cash out stocks by selling them on a stock exchange through a broker. Stocks are relatively liquid assets, meaning they can be converted into cash quickly, especially compared to investments like real estate or jewelry. However, until an investor sells a stock, their money stays tied up in the market.

Do you owe money if stock goes down?

The price of a stock can fall to zero, but you would never lose more than you invested. Although losing your entire investment is painful, your obligation ends there. You will not owe money if a stock declines in value.

What to do when stocks keep going down?

What should I do if the markets drop?
  1. Risk and reward are linked. This pattern of rises and falls is a familiar story for longtime stock investors. ...
  2. Hang on to your long-term perspective. ...
  3. Can't keep a good market down. ...
  4. The risk of playing it safe. ...
  5. Own a balanced portfolio. ...
  6. Save more. ...
  7. Lower your costs.

How do you get paid when you short a stock?

When you short a stock, you're betting on its decline, and to do so, you effectively sell stock you don't have into the market. Your broker can lend you this stock if it's available to borrow. If the stock declines, you can repurchase it and profit on the difference between sell and buy prices.

Where does the money go when a stock goes to zero?

When a stock's value falls to zero, or near zero, it typically signals that the company is bankrupt. The stocks are frozen and unless the company restructures, it's likely you will lose your investment.

How to make wealth during recession?

Seek Out Core Sector Stocks

If you want to insulate yourself during a recession partly with stocks, consider investing in the healthcare, utilities and consumer goods sectors. People are still going to spend money on medical care, household items, electricity and food, regardless of the state of the economy.

Who made the most money in the 2008 crash?

  • Warren Buffett.
  • John Paulson.
  • Jamie Dimon.
  • Ben Bernanke.
  • Carl Icahn.

What not to do in a recession?

Avoid becoming a co-signer on a loan, taking out an adjustable-rate mortgage (ARM), or taking on new debt. Don't quit your job if you aren't prepared for a long search for a new one. If you own your own business, consider postponing spending on capital improvements and taking on new debt until the recovery has begun.

Does Warren Buffett do options?

Legendary investor Warren Buffett is a proponent of time diversification and firmly believes that stocks are less risky in the long run. Therefore, he often sells long-term put options instead of buying them for portfolio protection.

Can I make a living selling puts?

Yes, you can make a lot of money selling put options, but it also comes with significant risk. To increase their ROI, options sellers can deal in more volatile stocks and write options with a more alluring strike price and expiry date—this makes each trade both risker and more valuable.

Which is the most profitable trading?

Day Trading

The defining feature of day trading is that traders do not hold positions overnight; instead, they seek to profit from short-term price movements occurring during the trading session.It can be considered one of the most profitable trading methods available to investors.

What is Warren Buffett's 90/10 rule?

The 90/10 rule in investing is a comment made by Warren Buffett regarding asset allocation. The rule stipulates investing 90% of one's investment capital toward low-cost stock-based index funds and the remainder 10% to short-term government bonds.

What car does Warren Buffett drive?

Despite being the sixth-richest person globally, Warren Buffett continues to drive a 2014 Cadillac XTS he purchased with hail damage. Although he can afford any luxury vehicle, Buffett prefers the practicality of his 10-year-old car.

What is Warren Buffett's golden rule?

Many novice investors lose money chasing big returns. And that's why Buffett's first rule of investing is “don't lose money”. The thing is, if an investors makes a poor investment decision and the value of that asset — stock — goes down 50%, the investment has to go 100% up to get back to where it started.