Is 1% too high for a financial advisor?

Asked by: Estevan Rowe I  |  Last update: September 15, 2025
Score: 4.2/5 (67 votes)

On average, financial advisors charge between 0.59% and 1.18% of assets under management for their asset management. At 1%, an advisor's fee is well within the industry average. Whether that fee is too much or just right depends entirely on what you think of the advisor's services and performance.

Is 1% too much for a financial advisor?

1% is pretty standard. I work with lots of financial advisors in the north east and south east and the lowest I have seen is 1%. Most common is probably 1.25%. The highest I have seen is 1.75%.

What is a good percentage for a financial advisor?

On average, you can expect to pay between 0.5% and 2% of your total assets under management annually, $150 to $400 per hour, or a flat fee ranging from $1,000 to $3,000 for a comprehensive financial plan.

What is a red flag for a financial advisor?

Look for financial planners who are fiduciaries, which means they have a legal duty to look out for your best interests. "If a 'financial planner' offers the same advice or products without tailoring their recommendations to your individual goals, that's a red flag," says Lawrence.

Is 2% fee high for a financial advisor?

Industry standards show that financial advisor fees generally range between 0.5% and 1.5% of AUM annually. Placement of a 2% fee may appear steep compared to this average. However, this fee might encompass more comprehensive services or cater to more unique, high-maintenance portfolios.

Should You Fire an Expensive Investment Advisor (1% AUM or More)

21 related questions found

Is a 1% management fee high?

Bottom Line. A 1% annual fee on a multi-million-dollar investment portfolio is roughly typical of the fees charged by many financial advisors. But that's not inherently a good or bad thing, but rather should hold weight in your decision about whether to use an advisor's services.

Do all financial advisors charge 1%?

While the typical annual financial advisor fee is thought to be 1%, according to a 2023 study by Advisory HQ, the average financial advisor fee is 0.59% to 1.18% per year.

What to avoid when hiring a financial advisor?

Here are seven mistakes to avoid when hiring a financial advisor.
  • Consulting with a “captive” advisor instead of an independent advisor. ...
  • Hiring an individual instead of a team. ...
  • Choosing an advisor who focuses on just one area of planning. ...
  • Not understanding how an advisor is paid. ...
  • Failing to get referrals.

How do I know if my financial advisor is bad?

Here are some signs you have a bad financial advisor:
  1. They are a part-time fiduciary.
  2. They get money from multiple sources.
  3. They charge excessive fees.
  4. They claim exclusivity.
  5. They don't have a customized plan.
  6. You always have to call them.
  7. They ignore you or your spouse.

What is unprofessional behavior for a financial advisor?

They Put Their Interests Before Yours

Are they recommending products that pad their bottom line while possibly not being the best product for you? You need to ask questions, understand how your advisor is compensated, and be clear on whether this results in conflicts of interest.

At what income level should you get a financial advisor?

Very generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could also be higher, such as $500,000, $1 million or even more.

What does Charles Schwab charge for a financial advisor?

At Schwab, there's no cost to work with your Financial Consultant. ² There's no cost whether you're getting assistance in creating your personalized plan, or receiving tailored product recommendations and direct access to our specialists.

How many millionaires use a financial advisor?

In addition, millionaires are much more likely to work with a financial advisor (69%), more than double the amount of the general population (33%).

What is a reasonable rate for a financial advisor?

Lastly, some advisors charge by the hour, similar to how a lawyer might bill you. This could be a good choice if you only need occasional advice or specific questions answered rather than ongoing management. Hourly rates for financial advisors typically range from $200 to $400 per hour.

At what net worth should I get a financial advisor?

However, in general, it's wise to start working with a financial advisor or wealth management team once you've built a nest egg of $1M in investable assets.

Is Edward Jones a fiduciary?

Edward Jones serves as an investment advice fiduciary at the plan level and provides educational services at both the plan and participant levels, if applicable.

How to tell if your financial advisor is ripping you off?

Warning signs of a bad financial advisor to look out for
  1. They're unresponsive. ...
  2. They don't check in with you. ...
  3. They're inattentive. ...
  4. They have high fees. ...
  5. They push you toward certain investments. ...
  6. You're unhappy with your portfolio's performance. ...
  7. They don't have a good relationship with you.

What percentage is normal for a financial advisor?

3% to 6% of investment transaction amount. According to the 2024 State of Financial Planning and Fees study from Envestnet, a company that develops software for the wealth management industry, these were the average financial advisor fees last year: Fixed-percentage fee for a human advisor: 1.05%.

What are the red flags for financial planners?

Unregistered Advisor: An advisor not registered with FINRA or the SEC is a major red flag and warrants a conversation. Lack of Contact: If you have not heard from your advisor in three years or more, it's a sign of neglect. If they don't answer their phone or respond to emails, it's time to look elsewhere.

At what point is it worth getting a financial advisor?

Life events. Graduating college, getting married, expanding your family and starting a business are some major life events that might cause you to reevaluate your financial situation. A financial advisor can help you manage these life events while making sure you get or stay on track.

What financial advisors don t want you to know?

12 Things Your Financial Advisor Doesn't Want You to Know
  • They are probably learning as they go. ...
  • They get paid to sell you more products and services. ...
  • There's a reason they want to see all your assets. ...
  • You may be able to negotiate your fees. ...
  • Good news isn't always good news. ...
  • You might not actually need them.

Is 1.5 high for a financial advisor?

This is typically a percentage of the amount of assets you have under management. In most cases, this fee is somewhere around 1.5 percent or less of your total assets each year. So if you had $100,000 in assets with an advisor that charges 1 percent per year, your annual fee would be $1,000.

What is the average return of a financial advisor?

Source: 2021 Fidelity Investor Insights Study. Furthermore, industry studies estimate that professional financial advice can add up to 5.1% to portfolio returns over the long term, depending on the time period and how returns are calculated.

Should you put all your money with one financial advisor?

By hiring a single investment advisor, you receive more streamlined advice as only one person manages all your money matters removing any chance of conflicting advice or any disagreement. This also allows the chosen individual to clear up your doubts and offer guidance to you on how to best attain your financial goals.