Is a 20% operating margin good?

Asked by: Ed Altenwerth IV  |  Last update: July 2, 2026
Score: 4.5/5 (18 votes)

A 20% operating margin is generally considered excellent and well above the average for most industries. It indicates strong operational efficiency, solid pricing power, and effective cost management, allowing the business to retain 20 cents of profit for every dollar of revenue after covering operating expenses.

Is 20% operating margin good?

An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.

What is an acceptable operating margin?

A general rule of thumb is that a good operating profit margin sits between 10–20%, meaning the business has a profit of 20 cents on each dollar of revenue after operating costs have been deducted. However, this can vary from industry to industry.

Is 20% margin safe?

Many businesses aim for a margin of safety of 20% or more. A percentage in this range generally indicates a healthy buffer between your sales and your break-even point. However, what's considered 'good' can vary by industry and business model.

Should I sell stocks at 20% profit?

When buying a stock, estimate a percentage you plan to sell at. For example, you may sell a position when it profits 20% to 25%. Once you reach this number, sell some or all of the position, or reevaluate your goals. On the other end, a “stop loss” helps minimize losses in a sharp downturn.

OPERATING PROFIT MARGIN: a Quick Guide

45 related questions found

Does Warren Buffett use margin?

Instead, it's the source of leverage, including their terms and costs. Buffett's not borrowing money on margin like you and I would perhaps do, and he's not getting charged at a premium over the risk-free rate (currently at 5.25-5.5%, where the Fed sets it). Instead, Buffett's able to borrow money at really low rates.

What is a bad operating profit margin?

An excellent operating profit margin (OPM) varies by industry, but a healthy OPM typically falls between 10% and 20%. Companies with OPM above 20% have strong profitability, while those below 10% may indicate inefficiencies in operations.

What is the best operating margin?

A good operating profit margin (also known as operating margin or operating profit percentage or operating income margin) typically falls between 10% and 20%. A 10% margin is generally considered average, 15–20% is strong, and anything above that is excellent.

Is 20% margin the same as 25% markup?

markups at various intervals: 10% margin = 11.1% markup. 20% margin = 25% markup. 30% margin = 42.9% markup.

Can a business be profitable but fail?

Key Takeaways. Profit doesn't equal liquidity. A company can be profitable while still struggling to pay its bills, usually because of how cash moves through the business.

What does operating margin tell us about a company?

Operating margin, also known as return on sales, is an important profitability ratio measuring revenue after the deduction of operating expenses. It is calculated by dividing operating income by revenue. The operating margin indicates how much of the generated sales is left when all operating expenses are paid off.

What does it mean to have a 20% profit margin?

For example, a 20% profit margin indicates that a business retains $0.20 from each dollar of sales that it makes.

Do you want high or low operating margins?

Higher operating margins are generally better than lower operating margins, so it might be fair to state that the only good operating margin is one that is positive and increasing over time. Operating margin is widely considered to be one of the most important accounting measurements of operational efficiency.

How much is a business worth with $200,000 in sales?

For example, a business with an annual revenue of $200,000 and a valuation multiple of 2.5 would have a value of $500,000. However, the accuracy of a revenue-based valuation relies heavily on selecting the right multiple for your business.

What is the rule of thumb for valuing a business?

The most commonly used rule of thumb is simply a percentage of the annual sales, or better yet, the last 12 months of sales/revenues.

Is operating margin the same as EBITDA?

EBITDA is used to determine the total potential earnings of the company, whereas the operating margin aims to identify how much profit can the company generate through its operations. 2. Under EBITDA, adjustments can be made in amortisation and depreciation, whereas, in the operating margin, it cannot be done.

What does 30% operating margin mean?

Example of operating margin

Therefore, Company XYZ's operating margin is 30%. This means that for every pound of revenue generated, the company retains 30 pence as operating profit after covering all operating expenses.

What are some common operating margin mistakes?

Common Profit Margin Mistakes – And How to Avoid Them

  • Misunderstanding how to calculate profit margin basics. ...
  • Overlooking the real cost of goods sold. ...
  • Forgetting platform and payment fees. ...
  • Misreading discounts and promotions. ...
  • Overlooking perceived value and presentation.

Who owns 88% of the stock market?

A 2019 study by Harvard Business Review found either Vanguard, BlackRock or State Street is the largest listed owner of 88% of S&P 500 companies. There is a perception that a few select companies own a vast majority of the stock market.

What can't you buy on margin?

Non-marginable securities are not allowed to be purchased on margin at a particular brokerage, or financial institution, and must be fully funded by the investor's cash. Non-marginable securities are put in place to mitigate risks and control costs on stocks that are volatile.