Is it better to buy expensive or cheap stocks?

Asked by: Destiney Kub II  |  Last update: February 4, 2025
Score: 4.6/5 (36 votes)

But no matter how good a company's fundamentals are, its stock is more attractive when it's cheap than when it's expensive. In the same way you wait for a sale to get a good deal on clothes or a flat-screen TV, it's also a good idea to wait to purchase stocks—even high-quality ones—when they're trading at discounts.

Should you buy expensive or cheap stocks?

You should know that, there is no difference between more shares of a relatively cheaper stock and less shares of a relatively more expensive stock. When you invest in a stock, the percentage increase (or decrease) in the share price results in gains (or losses). This is a fundamental concept of investing.

Is it better to buy a stock when it's low or high?

The best time to buy stocks is when the share prices of a given stock are at a low. There is always a chance that they will drop even further, but buying at a low price is significantly safer than buying at a high price where the price of the stock is unlikely to climb much higher.

What is the 7% rule in stocks?

The 7% rule is a straightforward guideline for cutting losses in stock trading. It suggests that investors should exit a position if the stock price falls 7% below the purchase price.

Is it good to buy stocks cheaply?

A word of warning is in order: Smaller, lower-priced securities are more volatile and carry more risk than larger, higher-priced stocks. Cheap stocks can indeed be lucrative if the underlying company does well, but if the company falls short of its goals, the share price will fall fast.

Stock Multiples: How to Tell When a Stock is Cheap/Expensive

37 related questions found

What is the 90% rule in stocks?

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What time is best to buy stocks?

The best time of day to buy and sell shares is usually thought to be the first couple of hours of the market opening. The reason for this is that all significant market news for the day is factored into the stock price first thing in the morning.

What are Warren Buffett's 7 principles to investing?

Warren Buffett's Value Investing Guidelines
  • Buy Companies at Bargain Prices. Warren Buffett is a true value investor. ...
  • Be Patient. Wait for the right time to buy. ...
  • Go Against Conventional Wisdom. ...
  • Stick with What You Know. ...
  • Be Self-Confident. ...
  • Buy Companies with Competitive Advantages. ...
  • Believe in America.

At what price should I buy a stock?

The Most Favourable Conditions

The best time to buy stocks is when the share prices of a given stock are at a low. There is always a chance that they will drop even further, but buying at a low price is significantly safer than buying at a high price where the price of the stock is unlikely to climb much higher.

Is Amazon a good stock to buy?

Analysts See 13% Upside For Amazon Stock

The 30-year-old Amazon is among the world's most valuable companies. It is a leader in e-commerce spending and in cloud computing through its Amazon Web Services business. It is also quickly growing its advertising business into a challenger to Google (GOOGL) and Meta (META).

What happens if I buy a stock and it goes down?

Key Takeaways

Stock price drops reflect changes in perceived value, not actual money disappearing. Market value losses aren't redistributed but represent a decrease in market capitalization. Short sellers can profit from declining prices, but their gains don't come directly from long investors' losses.

Is it better to buy stocks low or high?

The best time to buy a stock is when an investor has done their research and due diligence, and decided that the investment fits their overall strategy. With that in mind, buying a stock when it is down may be a good idea – and better than buying a stock when it is high.

Should I sell my stocks if I need money?

It's generally a best practice not to invest in the stock market with any money you expect to need within the next few years. But if you need the money, that's certainly a valid reason to sell. Perhaps you want to purchase a house and sell some stock to cover the down payment.

How to tell if a stock is good?

Evaluating Stocks
  1. How does the company make money?
  2. Are its products or services in demand, and why?
  3. How has the company performed in the past?
  4. Are talented, experienced managers in charge?
  5. Is the company positioned for growth and profitability?
  6. How much debt does the company have?

What is the 3 day rule in stocks?

In short, the 3-day rule dictates that following a substantial drop in a stock's share price — typically high single digits or more in terms of percent change — investors should wait 3 days to buy.

What is the 10 am rule in the stock market?

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and there's often a lot of trading between 9:30 a.m. and 10 a.m. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

How to catch big moves in stocks?

Focus on trading the stocks at the bottom and top of the list, when sorted by Change from Open. These are the stocks with the biggest price moves since the open, both to the upside and downside. Go through some of the ones at the top and bottom of the list, and watch for trade setups.

What is the golden rule of stock?

2.1 First Golden Rule: 'Buy what's worth owning forever'

This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever.

Is 100% stocks a bad idea?

On average, the researchers found, a 100% exposure to stocks produced some 30% more wealth at retirement than stocks and bonds combined. To accrue the same amount of money at retirement, an investor gradually blending into bonds would need to save 40% more than an all-in equity investor.

What is the 1 rule in stock market?

What Is the 1% Rule in Trading? The 1% rule demands that traders never risk more than 1% of their total account value on a single trade.

Is Costco a good stock to buy?

“COST/AMZN/WMT—aka 'The Big Three' will likely gobble ~60%+ of U.S. retail growth this year, so we see Costco's elite share gain as likely to sustain outperformance.” Most of the Street sides with Melich, with 58% of analysts rating Costco stock a Buy, 37% a Hold, and 5% Sell, according to FactSet.

What stocks does Warren Buffett own?

Top Warren Buffett Stocks
  • Bank of America (BAC), 766.3 million.
  • Coca-Cola (KO), 400 million.
  • Kraft Heinz (KHC), 325.6 million.
  • Apple (AAPL), 300 million.
  • Occidental Petroleum (OXY), 264.3 million.
  • American Express (AXP), 151.6 million.
  • Chevron (CVX), 118.6 million.
  • SiriusXM (SIRI), 117.5 million.

What is the best performing stock of all time?

The Best Performing Stocks in History
  • Coca-Cola. (NASDAQ: KO) ...
  • Altria. (NASDAQ: MO) ...
  • Amazon.com. (NASDAQ: AMZN) ...
  • Celgene. (NASDAQ: CELG) ...
  • Apple. (NASDAQ: AAPL) ...
  • Alphabet. (NASDAQ:GOOG) ...
  • Gilead Sciences. (NASDAQ: GILD) ...
  • Microsoft. (NASDAQ: MSFT)