Is it better to buy more shares at a lower price?

Asked by: Dr. Henri Bednar Jr.  |  Last update: January 19, 2026
Score: 4.2/5 (50 votes)

Investors generally use an average down strategy based on the logic that if they liked the stock at a higher price, the stock is an even better deal at a lower price. Buying more shares at a lower price also reduces the breakeven point of the overall trade.

Is it better to buy higher or lower priced stocks?

  • You should buy high and hope to sell higher, never buy at the very low and hope to sell high.
  • If you buy at all time low you are hoping for a turnaround situation, this may be OK if you have an edge compare to the market.
  • Stock that is at all time high can go even higher, stock that is lower can go even lower.

What is the 7% rule in stocks?

The 7% rule is a straightforward guideline for cutting losses in stock trading. It suggests that investors should exit a position if the stock price falls 7% below the purchase price.

Should I buy more stock when it goes down?

Yes. The best time to buy stocks is when the share prices of a given stock are at a low. There is always a chance that they will drop even further, but buying at a low price is significantly safer than buying at a high price where the price of the stock is unlikely to climb much higher.

Is it better to have more shares or less?

From an ethical point of view, less is better. Because the value of any stock is based on the earnings growth of the company, which is finite. If more and more people are buying stocks, the stock prices will go up at a disproportionately higher rate than the actual earnings growth of the company.

When to Buy More of the Same Stock | Lower the Cost Basis When You Can

18 related questions found

Is it worth buying 10 shares of a stock?

The number of shares you should buy depends on the price of the stock and how much money you are willing to invest. For example, if a stock is worth $10 and you have a $10,000 portfolio, a good number of shares would be between 20 to 100 depending on your risk tolerance.

How many stocks should I own with $100k?

Owning 20 to 30 stocks is generally recommended for a diversified portfolio, balancing manageability and risk mitigation. Diversification can occur both across different asset classes and within stock holdings, helping to reduce the impact of poor performance in any one investment.

When should I buy more of a stock?

If the market is overreacted to something, buying more shares may prove wise. Likewise, if there has been no fundamental change to the company, a lower share price may be a great opportunity to scoop up more stock at a bargain.

What happens if I buy more stock at a higher price?

Average up refers to the process of buying additional shares of a stock one already owns, but at a higher price. This raises the average price that the investor has paid for all their shares.

What is the golden rule of stock?

2.1 First Golden Rule: 'Buy what's worth owning forever'

This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever.

What time is best to buy stocks?

The best time of day to buy and sell shares is usually thought to be the first couple of hours of the market opening. The reason for this is that all significant market news for the day is factored into the stock price first thing in the morning.

What are Warren Buffett's 7 principles to investing?

Warren Buffett's Value Investing Guidelines
  • Buy Companies at Bargain Prices. Warren Buffett is a true value investor. ...
  • Be Patient. Wait for the right time to buy. ...
  • Go Against Conventional Wisdom. ...
  • Stick with What You Know. ...
  • Be Self-Confident. ...
  • Buy Companies with Competitive Advantages. ...
  • Believe in America.

What is the $5 stock rule?

A penny stock is loosely categorized by the Securities and Exchange Commission as one that trades for less than $5 per shareOpens in a new window and usually has a relatively small market capitalization (i.e., company value). In practice, you might come across several definitions of a penny stock.

How to tell if a stock is good?

Evaluating Stocks
  1. How does the company make money?
  2. Are its products or services in demand, and why?
  3. How has the company performed in the past?
  4. Are talented, experienced managers in charge?
  5. Is the company positioned for growth and profitability?
  6. How much debt does the company have?

At what price should I buy a stock?

The Most Favourable Conditions

The best time to buy stocks is when the share prices of a given stock are at a low. There is always a chance that they will drop even further, but buying at a low price is significantly safer than buying at a high price where the price of the stock is unlikely to climb much higher.

Can you rebuy a stock you sold?

For example, the wash sale rule doesn't apply if you sell stock or securities for a gain. So, if you profit from the sale of stock or securities, you can repurchase the same stock or securities right away without any penalty.

How much of one stock should you own?

A widely accepted rule of thumb claims that a properly diversified portfolio must have no more than 10 to 20 percent of total investment assets in a particular stock.

What is the 10 am rule in stock trading?

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and there's often a lot of trading between 9:30 a.m. and 10 a.m. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

Should I buy more stocks when the market is down?

As a general rule, it's safer to double down and invest when the market as a whole is down instead of trying to snatch up individual stocks that are bottoming out. Down markets offer a unique blend of risk and reward. But as any savvy investor will tell you, market conditions should not dictate investment strategy.

What day of the week is best to buy stocks?

Our analysis of over 6,200 trading days shows that Tuesday has historically produced the highest average daily returns at 0.062%, while Friday and Monday show the lowest average returns at about 0.009% each. Wednesday and Thursday fall in between, with average returns of 0.024% and 0.042%, respectively.

How much money do I need to invest to make $3,000 a month?

$3,000 X 12 months = $36,000 per year. $36,000 / 6% dividend yield = $600,000. On the other hand, if you're more risk-averse and prefer a portfolio yielding 2%, you'd need to invest $1.8 million to reach the $3,000 per month target: $3,000 X 12 months = $36,000 per year.

How many shares should a beginner buy?

The more equities you hold in your portfolio, the lower your unsystematic risk exposure. A portfolio of 10 or more stocks, particularly across various sectors or industries, is much less risky than a portfolio of only two stocks.

How to turn $100k into $1 million in 5 years?

4 Good Investment Choices for Turning $100k into $1 Million
  1. Real Estate. ...
  2. Stock Market. ...
  3. Index Funds or ETFs. ...
  4. Buying Established Businesses/Websites. ...
  5. Allocate 30% ($30,000) to Invest in Rental Properties. ...
  6. Allocate 30% ($30,000) to Build a Diversified Stock Portfolio. ...
  7. Allocate 20% ($20,000) to Invest in Bonds.