Is it good to buy stocks when they are down?

Asked by: Evans Hettinger  |  Last update: February 12, 2026
Score: 4.1/5 (4 votes)

While there's certainly money to be made by investing during a down market, this strategy requires additional research and a healthy dose of caution. As a general rule, it's safer to double down and invest when the market as a whole is down instead of trying to snatch up individual stocks that are bottoming out.

Is it better to buy stocks when the market is down?

In general, buying stocks when the market is down may be a more risky proposition but could also lead to greater rewards if the market eventually rebounds. On the other hand, buying stocks when the market is up may be a less risky investment but could also lead to more modest returns.

Is it better to buy stock when it's low?

Yes. The best time to buy stocks is when the share prices of a given stock are at a low. There is always a chance that they will drop even further, but buying at a low price is significantly safer than buying at a high price where the price of the stock is unlikely to climb much higher.

Should I buy stock when it drops?

The Bottom Line

Buying more shares at a lower price than an investor previously paid is known as averaging down, or lowering the average price. Investors should evaluate the reasons behind a stock's price decline before buying the dip or averaging down.

Should I buy stocks when they're high or low?

The best time to buy stocks is when the share prices of a given stock are at a low. There is always a chance that they will drop even further, but buying at a low price is significantly safer than buying at a high price where the price of the stock is unlikely to climb much higher.

What Do I Do If I Bought a Stock, Then the Price Goes Down?

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What is the best time to buy stocks?

The Best Time of Day to Invest
  • Opening Hours (9:15 AM - 10:30 AM) The first hour of trading is often the most volatile and active period of the trading day. ...
  • Late Morning (11:30 AM - 12:30 PM) ...
  • Midday Lull (12:30 PM - 2:30 PM) ...
  • Last Hour of Trading (2:30 PM - 3:30 PM)

What is the 3-5-7 rule in trading?

The 3 5 7 rule is a risk management strategy in trading that emphasizes limiting risk on each individual trade to 3% of the trading capital, keeping overall exposure to 5% across all trades, and ensuring that winning trades yield at least 7% more profit than losing trades.

Should you hold a stock if it goes down?

When To Sell And Take A Loss. According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions.

Is now a good time to buy stock?

You can't time the market

If you have extra money to invest that you can afford to risk, the earlier you put it into the market, the longer it will have to grow, and the more you'll have later on. If that's now, invest it now. If it's after the end of 2024, invest it then.

Is Amazon a good stock to buy?

Analysts See 13% Upside For Amazon Stock

The 30-year-old Amazon is among the world's most valuable companies. It is a leader in e-commerce spending and in cloud computing through its Amazon Web Services business. It is also quickly growing its advertising business into a challenger to Google (GOOGL) and Meta (META).

How long will it take for the stock market to recover?

On average, it takes around five months for a correction to bottom out, but once the market reaches that point and starts to turn positive, it recovers in around four months. Stock market crashes, however, usually take much longer to fully recover.

Is it worth buying 10 shares of a stock?

The number of shares you should buy depends on the price of the stock and how much money you are willing to invest. For example, if a stock is worth $10 and you have a $10,000 portfolio, a good number of shares would be between 20 to 100 depending on your risk tolerance.

Is it good to buy stocks when they are low?

With that in mind, buying a stock when it is down may be a good idea – and better than buying a stock when it is high. But there are always risks to take into consideration.

When to not buy a stock?

Other warning signs might include lower profit margins than a company's peers, a falling dividend yield, and earnings growth below the industry average. There could be benign explanations for any of these, but a bit more research might uncover any red alerts that might result in future share weakness.

Is it dumb to invest in stocks right now?

With a long-term outlook, there's no bad time to invest -- as long as you're investing in the right places and can afford to leave your money in the market for the foreseeable future. Those two factors are key, and without them, you could be better off waiting to buy.

What is the 10am rule in stocks?

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and there's often a lot of trading between 9:30 a.m. and 10 a.m. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

Where are markets headed in 2024?

The U.S. stock market generally did well in 2024 and may continue strong in 2025. However, we expect to see gear shifts and increased market volatility as potential policies from the incoming Trump administration combine with uncertainty about inflation and global economic strength.

Should you buy stock when it falls?

Is It Better to Buy Stocks When They Are Down? Buying stocks when the overall market is down can be a smart strategy if you buy the right stocks. You could pick up some blue-chip winners that will perform well in the long run. Weaker stocks that rode the market higher are better avoided.

Should you buy when the stock market is down?

It's generally a good idea to invest when the stock market is down as long as you're planning to invest for the long term. Seasoned investors know that investing in the market is a long-term prospect.

Do I owe money if my stock goes down?

If you invest in stocks with a cash account, you will not owe money if a stock goes down in value. The value of your investment will decrease, but you will not owe money. If you buy stock using borrowed money, however, you will owe money no matter which way the stock price goes because you have to repay the loan.

What is the 11am rule in stock trading?

The "11 am rule" refers to a guideline often followed by day traders, suggesting that they should avoid making significant trades during the first hour of trading, particularly until after 11 am Eastern Time.

What is the 70 20 10 rule in trading?

The 70:20:10 rule helps safeguard SIPs by allocating 70% to low-risk, 20% to medium-risk, and 10% to high-risk investments, ensuring stability, balanced growth, and high returns while managing market fluctuations.