Though wealthy consumers are known for buying luxury car brands like Rolls-Royce, Mercedes-Benz, Jaguar, or Porsche, you might also find them driving mainstream brands such as Honda, Toyota, and Ford.
Most valuable automotive brands worldwide by brand value 2024. The Tesla marque was ranked as the world's most valuable car brand in 2024, with a brand value of roughly 71.9 billion U.S. dollars. Toyota, 2020's leader, is now the runner-up, followed by BMW.
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Using data provided by Experian Automotive, Muller predictably found the top four choices for people who earned more than $250,000 were luxury models: the Mercedes-Benz E-Class, the Lexus RX 350 and the BMW 5 Series and 3 Series.
Bezos also owns a car collection reportedly worth around $20 million. His collection includes several high-end vehicles such as a Cadillac Escalade, Land Rover Range Rover, Mercedes-Benz S450, Ferrari Pininfarina Sergio, W Motors' Lykan HyperSport, Bugatti Veyron Mansory and Koenigsegg CCXR Trevita.
In automotive circles, the design cues were so similar that the MR2 quickly became known as a "baby Ferrari" or "poor man's Ferrari".
Pearl White – White cars with a pearl finish offer a sense of purity and high-end appeal. The pearlescent effect adds depth and complexity to the paint, making the vehicle stand out as luxurious and well-crafted.
So, what does “running rich” mean, and how does it happen? Running rich only occurs if there is an issue with your engine's combustion process. The cause of this is your engine receiving too much fuel. Conversely, “running lean” refers to your car receiving too much air and not enough fuel.
His wealth makes him one of the money-no-object customers that luxury carmakers want to woo, yet his daily driver is a relatively practical Cadillac CT5-V. Zuckerberg revealed his car after posting a video highlighting the new Ray-Ban Meta glasses on his personal Instagram account.
While some wealthy Americans drive luxury vehicles, an Experian Automotive study found that a whopping 61% of households making more than $250,000 don't drive luxury brands. Instead, they drive less showy cars, like Hondas, Toyotas and Fords. “Most millionaires don't drive flashy cars,” Ramsey wrote on Facebook.
Bill Gates
One of the best cars in his collection is his Porsche 959 sports car. And in 2020, he revealed in an interview with Marques Brownlee that he had bought an electric Porsche Taycan. "It is very, very cool," he said at the time. "This is my first electric car, and I am enjoying it a lot."
Elon Musk primarily drives Tesla vehicles in his daily life. The Tesla Model S is reportedly his most frequently used car for daily commutes. Musk has also been known to drive other Tesla models, including: Tesla Model 3 Performance.
Common Types of Cars Driven by the Wealthy: Luxury Brands: Think Mercedes-Benz, BMW, Audi, and Lexus. These brands are known for combining luxury with performance. They're often sleek, well-designed, and come with a host of high-end features.
What Color Is Considered the Safest? Studies suggest that white is one of the safest colors for a car. This is because white tends to be the most visible at night and in other weather conditions (except for snow), unlike darker car colors.
“Some wealthy individuals prioritize practicality and functionality over luxury,” said Loretta Kilday, senior attorney and spokesperson for Debt Consolidation Care. “They opt for reliable, well-built cars that suit their lifestyle and transportation needs rather than flashy high-end vehicles.”
The first generation model was popular with British buyers who regarded it as the "poor man's Bentley". In the US, the 300C enjoyed a wave of popularity in the mid-2000s, aided by celebrity owners (including US President Barack Obama,) and appearances in music videos.