The United States buys the most Teslas in total volume, followed closely by China, which is also a massive production hub, while Norway leads significantly in Tesla's market share per capita due to strong EV incentives and adoption. In 2024, the U.S. accounted for roughly 48% of global sales, with China at about 21%, but Norway consistently shows the highest EV adoption rates overall, according to Fortune and Investing.com.
Tesla owner demographics: gender
Overall, Tesla owners skew 74% male. Owners of the Model S have very slightly higher percentage of women owners in 2024. Women own 27% of Model S vehicles and men own 73%.
Historically, California has accounted for over a third of all Tesla sales in the country. This is no accident. The state has long offered generous EV rebates and has the most extensive charging network.
Norway has the largest Tesla market share per capita in the world, with more than 3 out of every 10 new cars sold in 2023 being a Tesla.
Yes, Tesla's U.S. sales dropped significantly in late 2025, hitting a four-year low in November, driven by factors like the expiration of federal tax credits (removing the $7,500 incentive), increased EV competition, aging vehicle lineups, and brand backlash related to Elon Musk, despite efforts to boost sales with cheaper Model 3/Y variants. These issues led to declining annual deliveries for 2025 compared to 2024, although Tesla still held substantial U.S. EV market share.
Norway's 100% EV sales in 13 years: A case study in policy and infrastructure. This is truly mind-blowing: Norway has gone from near-zero sales of non‑emitting battery electric vehicles to now close to 100% of all new passenger car sales—achieved in about 13 years.
Colombia, Saudi Arabia, Belarus and Latvia do not have Tesla stores.
The best-selling vehicle in America by a significant margin is the Ford F-Series (including F-150, F-250, etc.), holding the top spot for decades due to its versatility and appeal to retail, commercial, and rural buyers, with the Chevrolet Silverado typically second, followed by top SUVs like the Toyota RAV4 and Honda CR-V, showing trucks and SUVs dominate U.S. sales.
Demographics of Tesla Model 3 owners: average income
In 2022 a Tesla Model 3 owner has household income of $133,879 per year, up from $128,140 per year four years ago. That 4% increase is significant since overall median income is down in the US over the past several years.
Subsidies, hydroelectricity and a manufacturing powerhouse neighbor are moving the cars into Nepal faster than almost anywhere else. The narrow streets of Kathmandu — sized for pedestrians and rickshaws — are choked with engines.
In Norway, Tesla registrations jumped 89% in December from a year earlier to 5,679 vehicles, registration data showed. The brand had a market share of over 19% in the country in 2025, setting a new annual sales record and benefiting from almost all of Norway's new car sales being electric.
However, the speed and scale of the switch differs vastly country to country. And it's Norway that leads the way in EV adoption with a clear route ahead to an all-electric nation. In 2024, electric vehicles in Norway accounted for 88.9% of new cars sold – up from 82% in 2023, according to the Norwegian Road Federation.
Buying $100 In TSLA: If an investor had bought $100 of TSLA stock 10 years ago, it would be worth $3,233.92 today based on a price of $460.92 for TSLA at the time of writing.
Resale Value and Long-Term Depreciation
Long-term depreciation for the Model S tends to stabilize after the first few years. A well-maintained Model S that is about 5-7 years old can retain about 50-60% of its original value, depending on the condition, mileage, and any aftermarket upgrades.
For top reliability in new EVs, Tesla Model Y (Consumer Reports) and models from traditional brands like Lexus RZ, BMW i4/i5/iX, and Cadillac LYRIQ, plus Kia/Hyundai models like Niro EV/EV6, often appear high, while established models like the Nissan Leaf and older BMW i3/i-series are praised for durability; the "most reliable" can depend on survey, model year, and if you're buying new vs. used, with newer startups generally less proven.
The best-selling vehicle in America by a significant margin is the Ford F-Series (including F-150, F-250, etc.), holding the top spot for decades due to its versatility and appeal to retail, commercial, and rural buyers, with the Chevrolet Silverado typically second, followed by top SUVs like the Toyota RAV4 and Honda CR-V, showing trucks and SUVs dominate U.S. sales.