What is a good AUM fee?

Asked by: Prof. Rafael Hickle IV  |  Last update: April 6, 2026
Score: 4.9/5 (23 votes)

How Much Do You Pay? The typical AUM fee is 1% on the first $1 million. Beyond that level, the cost typically drops as your household assets cross certain thresholds. Fees may be negotiable, and it's possible to discuss a cap on fees if you have a significant amount to invest.

What is the average AUM fee?

A 2023 AdvisoryHQ study averaged three years of wealth management fees across the U.S. and found that, for a client with $1 million in assets, the average human AUM fee has been consistently 1.02%. In this case, the client would pay an annual fee for a $1 million portfolio of $10,200.

What is a reasonable asset management fee?

‍Advisor (Management) Fees

The industry typically refers to this as an investment management fee and averages between 1-2% of assets (i.e. A $100,000 investment could cost you between $1,000 - $2,000 annually).

Is a 1% AUM fee worth it?

If the financial advisor consistently delivers impressive returns, aids in achieving primary financial goals, or offers extensive financial planning services, the 1% fee may be well-justified. However, it is important to be mindful of the rising advisor rates, based on the size of your investments.

Is 2% fee high for a financial advisor?

Industry standards show that financial advisor fees generally range between 0.5% and 1.5% of AUM annually. Placement of a 2% fee may appear steep compared to this average. However, this fee might encompass more comprehensive services or cater to more unique, high-maintenance portfolios.

Should You Fire an Expensive Investment Advisor (1% AUM or More)

15 related questions found

Is 1% fee for financial advisor too much?

Paying a 1% annual fee to a financial advisor for managing a $2 million investment portfolio is pretty typical, but that doesn't necessarily mean it's the right amount for every investor. Even small-sounding financial advisor fees can seriously erode long-term returns when compounded over years or decades.

At what net worth should I get a financial advisor?

However, in general, it's wise to start working with a financial advisor or wealth management team once you've built a nest egg of $1M in investable assets.

What is a good AUM for a financial advisor?

A typical advisor has $305 million in AUM, according to an analysis of SEC data conducted by the Investment Adviser Association (IAA). A “typical” advisor also has seven employees, and manages assets for: 363 individual clients. 14 institutional clients.

What is a normal advisory fee?

Most financial advisors charge based on how much money they manage for you. That fee can range from 0.25% to 2% per year. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website.

Is low AUM good or bad?

A higher AUM often indicates investor confidence, signaling that the fund is well-established and trusted. Key Importance of AUM: Liquidity and Stability: Funds with larger AUM tend to have better liquidity, allowing fund managers to easily manage redemptions without affecting the fund's performance.

What does Charles Schwab charge for a financial advisor?

At Schwab, there's no cost to work with your Financial Consultant. ² There's no cost whether you're getting assistance in creating your personalized plan, or receiving tailored product recommendations and direct access to our specialists.

How much do financial advisors make based on AUM?

Financial advisors typically charge an annual fee based on a percentage of assets under management (AUM), often between 1-2%. The more assets a client has invested with the advisor, the more the advisor earns in fees. Advisors may also charge fixed or hourly fees for financial planning and other services.

What is a fair management fee?

Understanding Management Fees

Management fees can also cover expenses involved with managing a portfolio, such as fund operations and administrative costs. The management fee varies but usually ranges anywhere from 0.20% to 2.00%, depending on factors such as management style and size of the investment.

What is a good asset management fee?

Types of Investment Management Fees

Management fees, whether paid as a mutual fund expense ratio or a fee paid to a financial advisor, typically range from 0.01% to over 2%. Generally, the range in fee amount is due to management strategy.

What is the 2% AUM fee?

The 2% flat rate charged on total assets under management (AUM) is used to pay staff salaries, administrative and office expenses, and other operational expenses. The 20% performance fee is used to reward the hedge fund's key executives and portfolio managers.

How much does JP Morgan charge for wealth management?

J.P. Morgan Personal Advisors charges between 0.50% and 0.60% of your assets under management annually. It's 0.60% for portfolios below $250,000, 0.50% for portfolios over $250,000. J.P. Morgan Personal Advisors does not charge commissions for selling investments.

Are AUM fees worth it?

These scenarios demonstrate that while AUM fees may seem high on the surface, they often result in better long-term outcomes due to the comprehensive services provided, the alignment of interests between client and advisor, and the value added through professional management.

Is a 1% management fee high?

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want, then it's not overpaying, so to speak. Staying around 1% for your fee may be standard, but it certainly isn't the high end.

Is a 1.5 fee high for a financial advisor?

This is typically a percentage of the amount of assets you have under management. In most cases, this fee is somewhere around 1.5 percent or less of your total assets each year. So if you had $100,000 in assets with an advisor that charges 1 percent per year, your annual fee would be $1,000.

What is the 80/20 rule for financial advisors?

Transform unprofitable relationships into valuable revenue streams—now and in the future. In business, the Pareto principle, also known as the 80/20 rule, suggests that 80% of your profits likely come from 20% of your clients.

What is a fair financial advisor fee?

On average, you can expect to pay between 0.5% and 2% of your total assets under management annually, $150 to $400 per hour, or a flat fee ranging from $1,000 to $3,000 for a comprehensive financial plan.

How much can a financial advisor make you with 100k?

Oftentimes, financial advisors require minimum investment thresholds so that 1% fee can cover their costs to manage your money. After all, 1% of a $100,000 minimum means they only earn $1,000 in a year from your account.

At what salary do you feel rich?

$520,000. That's how much income Americans think they would need, on average, to feel rich, according to Bankrate's Financial Freedom Survey published in July. That salary would put you comfortably among the top 2% of American earners, according to Census data.

What is the average ROI from a financial advisor?

The average return is going to vary from year to year, based on the activity in the market. Studies have shown that financial advisors have the potential to add, on average, between 1.5% and 4% to your portfolio above what the average person is able to get as a return on their own.