What is a good CoGS to revenue ratio?

Asked by: Adolfo Flatley  |  Last update: November 5, 2025
Score: 4.2/5 (7 votes)

31% COGS from the revenue is considered a good value for a small diner. A high-end restaurant, where the cost can be higher due to expensive food and service, should aim at 20% COGS. 20% revenue is still an excellent number for most businesses out there.

How much should COGS be compared to revenue?

Acceptable ratios are largely determined by your regional market and business model, and can vary from concept to concept. As a general rule, your combined CoGS and labor costs should not exceed 65% of your gross revenue – this would be a major inventory mistake.

What is the ideal COGS to sales ratio?

The “ideal” COGS ratio fluctuates between 30%-40%, depending on the source: those like Toast, Lightspeed, 7shifts, and many others recommend targeting these ranges.

What is a healthy COGS ratio?

A good restaurant COGS average to aim for is between 30-35%. However, keep in mind that it's possible for some menu items to have a higher COGS percentage but bank more money, so it's important to also look at the dollar amount each item is bringing in.

What is a good percentage for COGS?

A good average COGS ratio to aim for is between 30-35% — or about half of your restaurant prime costs. You can track your restaurant COGS and COGS ratio over time to identify trends and determine if you're truly controlling your total food costs.

What is COGS?

33 related questions found

What is normal COGS?

In a financially healthy company with proper allocation of expenses, COGS should generally be in a range of 50% to 65% of sales. Anything outside this range invites questions about your business model or bookkeeping. On the other hand, the cause could be something you need to address, such as: misallocated expenses.

What is a good ratio for cost of goods sold?

What guidelines should I follow for the cost of goods ratio ? Reference values may vary depending on the industry. In general, a COGS of around 30% should be aimed for, although lower values are better.

What is the ratio of COGS to income?

Simply put, the cost to revenue ratio is a financial metric that measures how much you spend to generate each dollar of revenue. To calculate it, divide the cost of goods sold (COGS) by your total revenue.

Is higher or lower COGS better?

The lower COGS, the better, as it indicates a high profit margin on sales or services. While COGS should certainly be a focus for optimizing financial health, some business models naturally lend themselves to higher margins (eg. Plant health care or grading) or lower margins (eg.

What is the cost of goods sold as a percentage of revenue?

To calculate the cost of goods sold percentage, just divide COGS by total revenue and then times the resultant number by 100.

What is the turnover ratio of COGS?

The inventory turnover ratio formula is equal to the cost of goods sold divided by total or average inventory to show how many times inventory is “turned” or sold during a period. The ratio can be used to determine if there are excessive inventory levels compared to sales.

What is a good cost of revenue percentage?

Service-Based Industry:

Companies offering services often enjoy a lower cost-of-revenue ratio, typically around 20% to 40%. Since services don't involve hefty raw material costs, these businesses can achieve higher efficiency.

What if COGS is higher than sales?

Key Takeaways

COGS excludes indirect costs such as overhead and sales and marketing. COGS is deducted from revenues (sales) in order to calculate gross profit and gross margin. Higher COGS results in lower margins.

What is a high COGS to sales ratio?

COGS / net sales x 100 = cost of goods ratio

A lower COGS ratio means that the costs incurred in production are lower in comparison to the generated sales. In general, a COGS ratio of higher than 65% suggests that you should try to lower your production costs to allow the business to grow.

What is a healthy cost to revenue ratio?

Aim for a CRR ratio below 1:1, where revenue exceeds costs. Invest in marketing strategies with a proven ROI.

What is the relationship between COGS and revenue?

COGS is deducted from revenue to find gross profit. Cost of goods sold consists of all the costs associated with producing the goods or providing the services offered by the company. For goods, these costs may include the variable costs involved in manufacturing products, such as raw materials and labor.

What is a healthy COGS percentage?

The ideal COGS percentage depends on what you're selling. However, as a general rule, your COGS and the costs of selling the product should not exceed 65% of your gross revenue. You should aim for your COGS expenses to be as low as possible, while maintaining your product's quality.

What are the strongest COGS?

Level 12 Cogs are the most powerful normal Cogs in Toontown. They have 200 health points (44 more than the previous level) or 400 as a V2. 0 Cog. They can only be found at the top level of extremely powerful Cog buildings, in Cog headquarters, or in field offices (Mr.

How to optimize COGS?

This article lists 7 ways that you can use to control your COGS.
  1. Avoid waste. If you want to lower your COGS, it is advisable to avoid unnecessary waste. ...
  2. Pay attention to portion sizes. ...
  3. Ensure proper delivery of goods. ...
  4. Optimize your inventory. ...
  5. Stay in control. ...
  6. Calculate your prices correctly. ...
  7. Adjust your menu.

What of revenue should COGS be?

31% COGS from the revenue is considered a good value for a small diner. A high-end restaurant, where the cost can be higher due to expensive food and service, should aim at 20% COGS. 20% revenue is still an excellent number for most businesses out there.

What is a good ratio for cost to income?

Below you see cost-to-income ratios by S&P Global. For traditional retail banks, a cost-to-income ratio of around 50-60% is often seen as acceptable. This means that for every dollar of income generated, the bank spends between 50 to 60 cents on operational and administrative costs.

What is COGS divided by revenue called?

In finance, a company's gross margin is simply the difference between revenue and cost of goods sold (COGS) divided by that revenue figure.

What is a good expense to revenue ratio?

The ideal OER is between 60% and 80% (although the lower it is, the better).

What is a good COGS percentage retail?

Generally, a gross profit margin of 5% is low in retail, while 10% is an average margin and 20% is considered a good margin. The average gross profit margin for retail businesses across the world is around 50%. It can reach 60% to 65% in the jewelry and cosmetics industries.

What is a good price to revenue ratio?

What should be the ideal price to sales ratio in your business? A PSR of less than 0.75 is extremely desirable for non-cyclical and technology firms, although equities with a PSR of 0.75-1.5 are regarded as strong buys. Those having a PSR greater than three are deemed high-risk.