What is a good EBIT multiple?

Asked by: Emma Farrell  |  Last update: July 25, 2025
Score: 4.3/5 (39 votes)

Small middle market companies generally trade at multiples of 5 to 7 EBIT, but there are so many exceptions to this general rule that one hesitates to proclaim the general rule. In the end it usually requires the judgment of a seasoned M&A professional to decide upon an appropriate multiple.

Is a high EBIT multiple good?

The higher the EBIT/EV multiple, the better for the investor as this indicates the company has low debt levels and higher amounts of cash. The EBIT/EV multiple allows investors to effectively compare earnings yields between companies with different debt levels and tax rates, among other things.

What is considered a good EBIT?

How is EBIT used in business? A margin below 3% is considered to be not profitable (boo!) A margin above 9% means your company has good earning potential (woohoo!)

What is considered a good EBITDA multiple?

A typical EBITDA multiple range of 4x to 8x is in the middle of the range for most industries in the lower middle market. There's no single “typical” EBITDA multiple across sizes and industries, this range can serve as a general guideline.

What is the average EV EBIT multiple?

The average EV/EBIT ratio would be 8.7x. A financial analyst would apply the 8.7x multiple to Company A's EBIT to find its EV, and consequently, its equity value and share price.

How EBITDA Multiples Work

21 related questions found

What is a good EV EBIT number?

By accounting for a company's debt and cash position, it provides a clearer picture of a firm's true value and operational efficiency. While a ratio below 10 is often considered attractive, investors must remember that "healthy" EV/EBITDA levels vary significantly across industries and market conditions.

What is the EBIT multiple of Apple?

Therefore, Apple's EV-to-EBIT for today is 30.11. During the past 13 years, the highest EV-to-EBIT of Apple was 33.00. The lowest was 7.49. And the median was 17.65.

What is a good EV EBITDA ratio?

The average EV/EBITDA of these companies is 12.12.

Companies A and B are trading at above-average EV/EBITDA, likely due to higher growth, better ROE, and ROCE. ROE is calculated by dividing net profit by the company's equity capital, while ROCE considers total capital instead of just equity capital.

What is rule of 40 EBITDA multiple?

The Rule of 40 states that the sum of a healthy SaaS company's annual recurring revenue growth rate and its EBITDA margin should be equal to or exceed 40%. It is a measure of how well a SaaS balances growth with profitability.

What is the EBITDA multiple for a small company?

Average EBITDA Multiple range: 3.00x – 5.00x

The average EBITDA multiples for a small business typically fall between 3.00x – 5.00x. Valuation experts apply the multiple to the company's EBITDA to determine its fair market value.

What is a healthy EBIT ratio?

This way you could increase the EBIT margin in all kinds of ways. Ways to do this, for example, are increasing your prices and looking closely at your costs. An EBIT margin between 10 and 15 percent is generally considered a good value.

Is 10% EBIT good?

EBIT vs revenue: understanding the ratio

The EBIT margin shows the EBIT ratio measuring a company's operating profit against its total revenue. A good EBIT ratio is considered to be 10% and above. This EBIT percentage indicates good company health.

What does EV EBITDA Multiple tell you?

The ratio of EV/EBITDA is used to compare the entire value of a business with the amount of EBITDA it earns on an annual basis. This ratio tells investors how many times EBITDA they have to pay, were they to acquire the entire business.

What is a good EBIT percentage?

Different sectors can present very different average EBIT margins. Software companies can easily reach margins of 25%, and some manufacturers can even have a dazzling EBIT margin of 30 to 40%. On the other hand, even successful businesses in retail tend to lie in single figures.

How many times profit is a small business worth?

A good revenue multiplier typically ranges from 1 to 3 times annual revenue for most small businesses. However, this can vary significantly based on industry, market conditions, and specific business characteristics.

Why use EBIT multiple instead of EBITDA?

EBIT multiples will always be higher than EBITDA multiples and may be more appropriate for comparing companies across different industries. The key is to know your industry and which metrics are most commonly used and most appropriate for it.

What is the 3 3 2 2 2 rule of SaaS?

The rule of thumb for growth rate expectations at a successful SaaS company being managed for aggressive growth is 3, 3, 2, 2, 2: starting from a material baseline (e.g., over $1 million in annual recurring revenue [ARR]), the business needs to triple annual revenues for two consecutive years and then double them for ...

What is the Cramer rule of 40?

Rule of 40 Definition: In Software as a Service (SaaS) financial models, the “Rule of 40” states that a company's Revenue Growth + EBITDA Margin should equal or exceed 40% to be considered “healthy”; companies that exceed it by a wider margin may be valued more highly.

What is the Dow Jones EBITDA multiple?

Therefore, Dow's EV-to-EBITDA for today is 9.34.

Is 20% a good EBITDA?

A “good” EBITDA margin is industry-specific, however, an EBITDA margin in excess of 10% is perceived positively by most.

What is Apple's EV Ebitda ratio?

As of 2025-01-11, the EV/EBITDA ratio of Apple Inc (AAPL) is 27.1. EV/EBITDA ratio is calculated by dividing the enterprise value by the TTM EBITDA. Apple's latest enterprise value is 3,656,868 mil USD. Apple's TTM EBITDA according to its financial statements is 134,930 mil USD.

What is Mcdonald's EBITDA multiple?

Mcdonald's EV/EBITDA

As of 2025-01-11, the EV/EBITDA ratio of Mcdonald's Corp (MCD) is 17.3. EV/EBITDA ratio is calculated by dividing the enterprise value by the TTM EBITDA. Mcdonald's's latest enterprise value is 240,674 mil USD. Mcdonald's's TTM EBITDA according to its financial statements is 13,878 mil USD.

What is the exit EBIT multiple?

An EBITDA multiple is, very simply, a company's enterprise value (EV) divided by its EBITDA at a given time (EV / EBITDA); conversely, EV can be calculated by multiplying EBITDA by the EBITDA multiple.

Is EBIT larger than EBITDA?

The aforementioned instances are outliers, however, so EV/EBIT and EV/EBITDA are most often displayed side-by-side on a comps sheet. EBITDA is greater than EBIT in practically all cases since non-cash charges like D&A are added back.