A good EBITDA margin is generally considered to be 10% or higher, with 15%–25% often viewed as strong, though this varies significantly by industry. A "good" ratio indicates efficient operations and healthy cash flow, with higher margins (above 20%) representing exceptional profitability.
For example, a 50% EBITDA margin in most industries is considered exceptionally good. If your EBITDA margin is 10%, your SaaS startup's operations may not be sustainable.
Investors and analysts agree that an EBITDA multiple below 10 is considered good. Then again, this is a broad estimate and could be higher or lower in some industries. Remember that EBITDA multiples tend to skew higher in profitable and high-growth sectors.
The Rule of 40 SaaS states that the sum of a healthy SaaS company's annual recurring revenue growth rate and its EBITDA margin should be equal to or exceed 40%. It is a measure of how well a SaaS balances growth with profitability.
Generally speaking, a good EBITDA margin for manufacturing businesses falls between 5% and 10%.
EBITDA – The primary measure of cash flow used to value mid to large-sized businesses and does not include the owner's salary as an adjustment.
Limited ability to invest in growth: A low EBITDA margin means that a company has limited profitability, which can make it difficult to invest in growth initiatives such as product development, marketing, and hiring.
It dictated that a company's revenue growth rate plus its EBITDA margin should be equal to or greater than 40% (20% revenue growth + 20% EBITDA margins = 40%). This Rule was a guiding star for many SaaS CEOs, illuminating the path to balancing growth and profitability.
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a financial metric showing a company's operating profitability by adding back non-operating expenses (Interest, Taxes) and non-cash expenses (Depreciation, Amortization) to net income, offering a clearer view of cash flow and making it easier to compare companies with different capital structures or tax situations, but it's not a perfect measure as it ignores real costs like asset wear-and-tear. Think of it as a simplified "scorecard" of core business performance before financing, taxes, and accounting entries.
Key Takeaway—Profitability Ratios are Essential for Your Business
A 30% EBITDA margin means a company makes a profit of $0.30 for every $1 of revenue it earns. This is considered a good EBITDA margin, indicating low operating expenses and high earnings potential.
For example, a business with an annual revenue of $200,000 and a valuation multiple of 2.5 would have a value of $500,000. However, the accuracy of a revenue-based valuation relies heavily on selecting the right multiple for your business.
A common approach to estimating your business's value is the Earnings Multiple Method. Essentially this is Earnings times a multiple. For example, if a business earns $1 million per annum, and the multiple is 3 times, then the value is $3 million. This will then be adjusted to allow for Assets and working capital.
According to Buffett, EBITDA is not reflective of a company's true financial performance due to neglecting capital expenditures (Capex) and changes in working capital, among various other issues.
The Rule of 40 states that if an SaaS company's revenue growth rate is added to its profit margin, the combined value should exceed 40%. In recent years, the 40% rule has gained widespread adoption as a popularized measure of growth by SaaS investors.
This preference reflects his belief that understanding the core earnings power of a business is crucial for making informed investment decisions. In summary, Buffett's preference for EBIT over EBITDA is grounded in his commitment to value investing and understanding a company's true profitability.
A company can post impressive revenue while still losing money if its costs rise just as fast. EBITDA, by contrast, sits much closer to the bottom line. It starts from net income and adds back interest, taxes, depreciation, and amortization to reveal how much profit the business generates from core operations alone.
40% margin = 66.7% markup.