A good operating EBITDA margin is generally considered to be 10% or higher, though a 15-20% range is often viewed as healthier for many, with 20-30%+ representing high profitability. While 10% is a solid, healthy benchmark, "good" varies heavily by industry (e.g., tech vs. retail) and company size.
What is a good EBITDA? The EBITDA ratio varies by industry, but as a general guideline, an EBITDA value below 10 is commonly interpreted as healthy and above average by analysts and investors.
An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.
For example, a 50% EBITDA margin in most industries is considered exceptionally good. If your EBITDA margin is 10%, your SaaS startup's operations may not be sustainable.
EBITDA stands for earnings before interest, taxes, depreciation, and amortization. The EBITDA margin is a measure of a company's operating profit as a percentage of its revenue. EBITDA margin is calculated by dividing EBITDA by total revenue.
According to Buffett, EBITDA is not reflective of a company's true financial performance due to neglecting capital expenditures (Capex) and changes in working capital, among various other issues.
The Rule of 40 SaaS states that the sum of a healthy SaaS company's annual recurring revenue growth rate and its EBITDA margin should be equal to or exceed 40%. It is a measure of how well a SaaS balances growth with profitability.
Example of operating margin
Therefore, Company XYZ's operating margin is 30%. This means that for every pound of revenue generated, the company retains 30 pence as operating profit after covering all operating expenses.
A general rule of thumb is that a good operating profit margin sits between 10–20%, meaning the business has a profit of 20 cents on each dollar of revenue after operating costs have been deducted. However, this can vary from industry to industry.
If a company's operating margin is 60%, that means that it keeps 60 cents for every dollar it makes in sales. The money that the company keeps can be used to pay expenses that aren't included in operating costs, such as interest on loans or taxes.
A negative EBITDA margin signals that the company's core business operations are unprofitable, and it is losing money at an operational level before accounting for interest, taxes, depreciation and amortisation. This is a major red flag for any business.
EBITDA – The primary measure of cash flow used to value mid to large-sized businesses and does not include the owner's salary as an adjustment.
For example, a business with an annual revenue of $200,000 and a valuation multiple of 2.5 would have a value of $500,000. However, the accuracy of a revenue-based valuation relies heavily on selecting the right multiple for your business.
A common approach to estimating your business's value is the Earnings Multiple Method. Essentially this is Earnings times a multiple. For example, if a business earns $1 million per annum, and the multiple is 3 times, then the value is $3 million. This will then be adjusted to allow for Assets and working capital.
A 30% EBITDA margin means a company makes a profit of $0.30 for every $1 of revenue it earns. This is considered a good EBITDA margin, indicating low operating expenses and high earnings potential.
This preference reflects his belief that understanding the core earnings power of a business is crucial for making informed investment decisions. In summary, Buffett's preference for EBIT over EBITDA is grounded in his commitment to value investing and understanding a company's true profitability.
40% margin = 66.7% markup.
Warren Buffett's #1 rule of investing is famously simple and stark: "Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.". This principle emphasizes capital preservation and avoiding significant losses, suggesting that protecting your principal is more crucial for long-term wealth building than chasing high, risky returns. It means focusing on buying good businesses at fair prices, understanding what you invest in, and being disciplined to prevent large, permanent losses, even if it means missing out on some fast gains.
A 2019 study by Harvard Business Review found either Vanguard, BlackRock or State Street is the largest listed owner of 88% of S&P 500 companies. There is a perception that a few select companies own a vast majority of the stock market.