What is the best aspect ratio for ecommerce?

Asked by: Alysson Stracke  |  Last update: October 19, 2025
Score: 4.4/5 (38 votes)

The optimal dimensions for category page hero images are 2000 pixels wide with a 16:3 aspect ratio. These dimensions provide ample width for the hero image to grab users' attention, while the 16:3 aspect ratio allows for a panoramic view that can showcase multiple products or product categories side by side.

What is the best size for eCommerce product images?

For example, if you have thought about the best image size for eCommerce product images, it is considered to be 640 x 640 or 800 x 800. Image size is essential for eCommerce because your customers can't touch the product, so images, product descriptions, and reviews are their saviors initially.

Is 4:3 or 16:9 aspect ratio better?

It's the go-to choice for most video content, including streaming and gaming. The 16:9 aspect ratio is ideal for larger screens and is preferred by the motion picture industry for many current productions.

What is the best aspect ratio for Shopify?

What aspect ratio are Shopify product images? While Shopify doesn't require a specific aspect ratio for product images, it's best to use a 1:1 aspect ratio and a recommended size of 2048 x 2048 px. Meanwhile, the images should be at least 800 x 800 px to avoid blurriness when zooming in.

What is the best image aspect ratio for e-commerce?

Common Aspect Ratios in E-Commerce

While there is no hard and fast rule for selecting an aspect ratio, some common ratios are used in e-commerce. These include 1:1 (square), 4:3 and 3:2 (rectangular) and 16:9 (widescreen).

The Ultimate Beginner's Guide to Aspect Ratio

15 related questions found

What is the best image format for eCommerce?

For many websites including eCommerce stores, either JPEG or PNG is a great choice. However, the best practice is to stick to one format throughout the website to helps consistency in design. GIFs are often reserved for adding lightweight animations. Choosing between JPEG and PNG is often a tricky decision.

Which aspect ratio gives best quality?

For regular photos, then 3:2 or 4:3 would suffice. When choosing a format, think about the type of camera you have. To maintain quality, the ratio of your image size should never exceed your camera sensor's. For instance, if you're using a micro four-thirds camera, stick to 4:3 or 1:1.

What is the most pleasing aspect ratio?

In math, the ratio is 1:1.618, but let's not dwell on the numbers; let's look at how this mathematic relationship can improve and advance your art. Many artists, architects, and designers use the golden ratio in their work because it is considered to be the most aesthetically pleasing proportion.

How to get high quality images on Shopify?

Shopify's Image Requirements:
  1. File Size: Your image files should be a maximum of 20 MB (megabytes).
  2. Resolution: They should have a maximum resolution of 20 MP (megapixels).
  3. Aspect Ratio: The aspect ratio should fall between 100:1 and 1:100.
  4. File Formats: Shopify accepts JPEG, PNG, WEBP, HEIC, and GIF formats.

What is the best image size for a website?

It's recommended that the standard webpage dimensions on desktop would be between 1024 x 768 px and 1920 x 1080 px, while on mobile – between 360 x 640 px and 414 x 896 px. However, it largely depends on your target audience and what devices they primarily use.

Do pros use 4:3 or 16:9?

4:3 in the pro scene

Just because most pros use 4:3 doesn't mean it's inherently better than 16:9. But, the level of dominance of 4:3 in the pro scene does mean something more than just blind nostalgia. There is something more about 4:3 that draws pros into using it.

Is 4:3 aspect ratio obsolete?

4:3 is the traditional aspect ratio that has been used since the beginning of images and videos. It is still one of the most common aspect ratios, but in some applications, it's now obsolete.

What is the most popular aspect ratio?

By 2008, 16:10 had become the most common aspect ratio for LCD monitors and laptop displays. Since 2010, however, 16:9 has become the mainstream standard, driven by the 1080p standard for high definition television and lower manufacturing costs.

What is the best format for Shopify product images?

Images. Product images are used to display products across Shopify's sales channels, including on your online store and in Shopify POS. The best file type for most product images is PNG , followed by JPEG . Other accepted file types are PSD , TIFF , BMP , GIF , SVG , HEIC , and WebP .

What size photo for Amazon e commerce?

Amazon product images will ideally be 2000 px by 2000 px with the given 1:1 aspect ratio. This will ensure your product appears at the highest quality on the marketplace and your product page. Amazon allows you to upload up to six product images and one product video for each listing.

What size should photos be for online shop?

At the same time, they shouldn't be larger than 300 MB or they will slow down your site's loading time and affect the shopping experience. The maximum recommended dimensions for Shopify product images are 2048 x 2048 pixels—although images can also be as small as 800 x 800 pixels.

How do I optimize image size in Shopify?

How do I reduce the size of an image in Shopify?
  1. From your Shopify admin, go to Products > All products.
  2. Click the name of the product that has the image that you want to edit.
  3. In the Media section, click on the product image that you want to edit.
  4. Click Resize.
  5. Enter the new width for the image.

Why does Shopify make my images blurry?

Blurry images often result from Shopify's built-in compression algorithm, which aims to reduce image file size to speed up page loading times. While this is beneficial for performance, it can sometimes leave your images looking less than stellar.

What does aspect ratio must be between 100:1 and 1:100 mean?

The error message indicates that the logo's aspect ratio must be between 100:1 and 1:100. This means the width-to-height ratio must fall within that range. To fix it: Check the aspect ratio of your logo using an image editor. Adjust the width or height to fit within the required ratio range.

Is 3/2 or 16:9 better for photos?

Best Aspect Ratios for Photography

For example, 16:9 would be perfect if you were shooting panoramic vistas. Additionally, take into consideration 1:1 if you choose to post your photos on Instagram. In the case of standard photographs, 3:2 or 4:3 would work well. Consider your camera kind before selecting a format.

What is the most attractive ratio?

The Golden Ratio is 1: 1.618, and the full equation states that when a line is divided into two parts in a ratio of 1: 1.618, it creates the ideal proportion. The Golden Ratio has its roots in nature, from plants to snail shells, and has been used as a guide for architects and artists across the world for centuries.

What is the golden aspect ratio?

What is the golden ratio? The golden ratio, also known as the golden number, golden proportion, or the divine proportion, is a ratio between two numbers that equals approximately 1.618.

Is 4:3 or 16:9 better?

4:3 is often used for portraits as it focuses more on the object rather than the background. It covers more information vertically due to better height. 16:9 is ideal for landscape photography. It has a wider field of view that captures the background and longer images.

What is perfect aspect ratio?

Here are a few common aspect ratios that you can use for live streaming and other video creation:
  • 16:9. A video with a 16:9 aspect ratio is a wide rectangle. ...
  • 1:1. The 1:1 video aspect ratio is a perfect square and was originally used with square television sets. ...
  • 4:3.
  • 3:2. ...
  • 21:9. ...
  • 9:16.

Do you want a high or low aspect ratio?

A high aspect ratio indicates long, narrow wings. A low aspect ratio indicates short, wide wings. Generally, high aspect ratio wings give slightly more lift and enable sustained, endurance flight, while low aspect ratio wings are best for swift manoeuvrability. Low, moderate and high wing aspect ratios.