What percentage does JustGiving take?

Asked by: Sigmund Heller  |  Last update: October 16, 2026
Score: 4.2/5 (5 votes)

JustGiving generally does not charge a flat platform fee for charity fundraising, but instead charges a payment processing fee of 1.9% + 30p per donation (for UK, higher for other regions) and takes 5% of any Gift Aid. They operate on a voluntary contribution model, where they suggest a "tip" from donors.

Does JustGiving take a cut of donations?

It's completely free to set up a crowdfunding page. We'll send everything you raise straight to your chosen bank account, minus some small standard processing costs taken from each donation (2.9% + 25p).

Does JustGiving make a profit?

The company made more than £31m before tax on £59m of income from fees from donors and charities in the 2023 financial year. Andrew Sanford, a partner at accountants Blick Rothenberg, said it was an “astonishing profit margin for the nature of that business”.

What percent of donations actually go to the cause?

How do you know if a charity is effective? According to Charity Watch, the most highly efficient charities spend 75% or more of income toward their cause. 25% or less should go toward the cost of doing business (administration, fundraising, marketing, etc.).

Did Billie Eilish donate $11.5 million?

Yes, Billie Eilish raised and donated $11.5 million from her "Hit Me Hard and Soft" tour for climate and food justice causes, but the funds came largely from extra "Changemaker" ticket sales rather than solely her own profits, with proceeds going through the nonprofit REVERB, sparking praise for her advocacy but also debate about the source of the money. She famously used this achievement to call out billionaires for not doing enough during an awards speech, urging them to share their wealth.
 

JustGiving Crowdfunding - How it works

17 related questions found

Has Taylor Swift ever donated to GoFundMe?

Yes, Taylor Swift has donated to numerous GoFundMe campaigns, often quietly, for people with significant medical bills, rent struggles, college tuition, or tragedy, including a recent $100,000 donation to a toddler with brain cancer, money for the family of a Kansas City Chiefs parade shooting victim, and support for students and families during the COVID-19 pandemic.

Which is better, just giving or GoFundMe?

JustGiving focuses primarily on charity fundraising with strong regulatory protection, while GoFundMe is a broader platform for personal, medical, or charity causes, known for its user-friendliness and "GoFundMe Guarantee" for donor reassurance, with fees often covered by optional donor tips. Key differences lie in their primary focus (charity vs. personal), fee structures (JustGiving's direct fees vs. GoFundMe's donor-covered model), and regulatory backing (JustGiving as an API).

Do you have to report GoFundMe money to the IRS?

In California, crowdfunds with gross receipts of more than $25,000 will receive an IRS Form 990 and/or Notice to Register, and will need to register with the California Office of the Attorney General as a charity. California charities that use unregistered fundraisers may be subject to penalties.

What is the JustGiving controversy?

JustGiving, which processed more than £580 million of donations to charities last year, is accused of using underhand tactics to encourage consumers into handing over extra money to the company on top of the good cause they were helping.

What is the 3 to 1 rule for fundraising?

The "3 to 1 fundraising rule" has two main meanings: either identifying three times the amount you need in potential funding to account for donors who don't commit, or for PTAs (Parent-Teacher Associations), balancing three non-fundraising programs for every one fundraiser to focus on mission over money. A third meaning involves cultivating donors with three touches between asks to build relationships.

Which fundraising site has the lowest fees?

The cheapest fundraising platforms often have no platform fees, relying instead on standard payment processing fees (around 2.9% + $0.30) or optional donor tips, with Zeffy being notable for its 100% free model (asking donors for tips) and Givebutter offering powerful free tools with optional tips for nonprofits. For individuals, GoFundMe is popular, charging only processing fees, while platforms like FundRazr and Fundly also provide low-cost options for various campaigns, depending on features needed. 

Why do JustGiving take a tip?

This is completely optional, so if you do choose to make a tip, it's in safe hands! Tips (like yours) help towards our running costs, give you a seamless donation experience, and make JustGiving the easiest place to raise money for good causes all over the world!

What is the 80 20 rule for charities?

➢ 80/20 Fund-Raising Rule

For funds raised from the public for foreign charitable purposes, the applicant has to apply at least 80% of the net proceeds of the funds raised within Singapore. The 80/20 rule will be waived for private fund-raising appeals or for appeals in aid of providing immediate disaster relief.

How much commission does JustGiving take?

Across JustGiving (with the exception of Giving Checkout*), our payment processing fee is 1.9%+30p per transaction which covers card provider charges, set by external card providers. If the donation is made in another currency, then the processing fee is 2.90%+30p per transaction.

Which celebrity gives the most to charity?

While it's hard to name a single definitive "most" due to varied reporting, Oprah Winfrey is consistently cited as a top contender, with reports of her donating over $400 million through her foundation, focusing on education and women/children's health, and Michael Jackson is also noted for significant contributions exceeding $500 million to various causes. Other major celebrity philanthropists include J.K. Rowling, Elon Musk, Bill & Melinda Gates (though Bill Gates is more a tech figure), and athletes like LeBron James and Serena Williams for large-scale efforts.

Why do Swifties donate $13?

The Swiftie coalition known as Swifties for Hope on X tweeted out on Friday that fans are encouraged to donate $13 or whatever they can afford to support those affected by the potential cuts of the Supplemental Nutrition Assistance Program (SNAP).

What did Travis Kelce give Taylor for her birthday?

For Taylor Swift's 35th birthday in December 2024, Travis Kelce reportedly spent around $175,000 on luxury gifts, including a rose gold Rolex, custom jewelry from Tiffany & Co. and Van Cleef & Arpels, plus 35 elaborate floral arrangements from The Million Roses for each year of her life, making it a lavish celebration.

Why did Billie Eilish lose 100,000 followers?

Billie Eilish Loses 100K Followers After X-Rated Instagram Post. Billie Eilish faced massive social media backlash after sharing an explicit photo on Instagram, losing 100,000 followers in just one hour. The post sparked debates about self-expression, celebrity boundaries, and what content fans consider acceptable.