When should you sell a winning stock?

Asked by: Polly Ritchie  |  Last update: November 9, 2025
Score: 4.1/5 (68 votes)

Though contrary to human nature, the best time to sell a stock is on the way up, while it's still advancing and looking strong.

How do you know when to sell a winning stock?

Reasons to sell a stock
  • Your investment thesis has changed. The reasons why you bought a stock may no longer apply. ...
  • The company is being acquired. ...
  • You need the money or soon will. ...
  • You need to rebalance your portfolio. ...
  • You identify opportunities to better invest your money elsewhere.

What is the 7% rule in stocks?

The 7% rule is a straightforward guideline for cutting losses in stock trading. It suggests that investors should exit a position if the stock price falls 7% below the purchase price.

Is it better to sell winning or losing stocks?

There's an adage among traders: Let your winners run. If you don't want to sell your winners prematurely, it might make more sense to generate the necessary income by selling your losers—which may allow you to offset up to $3,000 a year in ordinary income in the process.

At what gain should I sell a stock?

Percentage Gains: It can be prudent to sell a portion of your stocks once you've reached a substantial profit margin, say 20-25%. This allows you to secure profits while still having skin in the game if the stock continues to rise.

Best Time To Sell A Stock For The Most Profit

27 related questions found

What is the 3-5-7 rule in trading?

The 3 5 7 rule is a risk management strategy in trading that emphasizes limiting risk on each individual trade to 3% of the trading capital, keeping overall exposure to 5% across all trades, and ensuring that winning trades yield at least 7% more profit than losing trades.

When should you not sell a stock?

Markets rise and fall for a number of reasons in the short term, creating potential opportunities for true long-term investors. A stock that is attractively priced can always become even more attractively priced, and that's a reason to buy, not sell.

What is the 20 25 sell rule?

For example, you may sell a position when it profits 20% to 25%. Once you reach this number, sell some or all of the position, or reevaluate your goals. On the other end, a stop loss helps minimize losses in a sharp downturn.

When to exit a stock?

You should be looking to exit a stock trade when a price trend breaks down. This is supported by technical analysis and emphasises that investors should exit regardless of the value of the trade. It is recommended that you go back to the initial reasons for entering the trade.

Do you pay tax when you sell shares?

When you come to sell or give away shares, you may have to pay capital gains tax, if they've risen in value since you bought or were given them. However, as with dividend tax, you have an annual capital gains tax allowance. It is only when your gains exceed this allowance that CGT is charged.

What is the 90% rule in stocks?

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What time of day is best to sell stock?

So just to quickly summarise:

If you're looking for the best time to either buy or sell a stock during the trading day it is; During the last 10-15 minutes before market close. Or about an hour after the market opens.

Do you pay taxes on stocks if you sell at a loss?

Selling a stock for profit locks in "realized gains," which will be taxed. However, you won't be taxed anything if you sell stock at a loss. In fact, it may even help your tax situation — this is a strategy known as tax-loss harvesting. Note, however, that if you receive dividends, you will have to pay taxes on those.

When should I pull my money out of a stock?

You might need to sell a stock if other prospects can earn a higher return. If an investor holds onto an underperforming stock or is lagging the overall market, it may be time to sell that stock and put the money toward another investment.

At what age should you get out of the stock market?

The reality is that stocks do have market risk, but even those of you close to retirement or retired should stay invested in stocks to some degree in order to benefit from the upside over time. If you're 65, you could have two decades or more of living ahead of you and you'll want that potential boost.

Should I sell my stocks now in a recession?

As long as you have sufficient time and money—whether from wages, retirement income, or cash reserves—it's important to stay the course so you can potentially benefit from the eventual recovery. That said, it generally makes sense to sell some investments and buy others as part of your regular portfolio maintenance.

Should I sell my stock if it keeps going down?

Selling a losing position helps preserve your fund and prevent further losses, especially in volatile or declining markets. Holding onto a losing position comes with an opportunity cost that ties up money that could be used for more profitable investments.

How long should you keep a stock for?

How long should I hold a stock to make a return on investment? While it varies, holding a stock for at least 3-5 years allows you to ride out market volatility and benefit from long-term growth. Historically, long-term holding increases the chances of positive returns.

At what percentage gain should I sell a stock?

This simple calculation shows how effective following the 20%-25% profit-taking rule can be as part of a strategy for when to sell stocks. Here's how it works: Take the percentage gain you have in a stock. Divide 72 by that number.

What is the golden rule of selling?

The golden rule of sales is: pitch to people who buy what you sell. After all, why would you try to sell someone something they have no interest in, or any use for?

What is the 30 day stock sell rule?

It simply states that you can't sell shares of stock or other securities for a loss and then buy substantially identical shares within 30 days before or after the sale (i.e., for a 61-day period, since you count the day of the sale). If you do, the loss is disallowed for tax purposes.

What is the 8 week hold rule?

The 8 Week Hold Rule is part of William O'Neil's CANSLIM strategy. He introduced this in his book How to Make Money in Stocks. It helps investors maximize gains from strong stocks. The rule advises holding a stock for eight weeks if it gains over 20% within three weeks of buying.

What are three signs you should sell a stock?

The stock is subject to negative news stories.

But if the news is continuing and involves significant events like management shakeups, major competitors stealing market share, unwelcome mergers or acquisitions, or top executives selling large blocks of stock, it's time to reevaluate the stock.

What do most famous investors have in common?

Famous investors thrive through enduring market challenges, embracing a patient, resilient, and long-term investment outlook. Notable investors excel by mastering specific approaches, like value or activism, showcasing deep knowledge and focused execution.

Who buys stocks when everyone is selling?

The answer is technically no. There are always as many buyers as there are sellers and that keeps the system going. If you are wondering who would want to buy stocks when the market is going down, the answer is: a lot of people.