When to sell a losing stock?

Asked by: Modesta Swaniawski  |  Last update: February 26, 2026
Score: 4.9/5 (1 votes)

Here are four situations in which it might make sense to sell your losers—and what to consider if you plan to reinvest the proceeds.
  1. You want to realize some gains. ...
  2. You want to reduce your taxable income. ...
  3. You need the cash. ...
  4. The investment no longer fits your strategy.

When to sell stock loss?

When To Sell And Take A Loss. According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions. Having a rule in place ahead of time can help prevent an emotional decision to hang on too long.

At what percentage drop should you sell a stock?

A common rule of thumb is to cut losses at around 10% below your purchase price. This way, if a stock turns out to be a poor performer, you're limiting the damage it can do to your portfolio.

At what point should you sell a stock for profit?

The 20%-25% profit-taking zone is based on the stock's ideal buy point. That may differ from your own purchase price. As we saw in the section on how to buy stocks, the buying range, or buy zone, is from the ideal buy point up to 5% above that price.

What is the 7 percent sell rule?

You should sell a stock when you are down 7% or 8% from your purchase price. For example, let's say you bought Company A's stock at $100 per share. According to the 7%-8% sell rule, you should sell the shares if the price drops to $93 or $92. There are several advantages to using this approach.

When to Consider Selling a Losing Stock - with Everything Money

17 related questions found

What is the 70 30 rule in selling?

Our 70/30 rule is the key to healthy outbound/inbound sales time. 70% of the time is outbound focused resulting in 30% of our new customers. 30% of the time is spent on inbound prospecting which brings in about 70% of customers.

What is the 3-5-7 rule in stocks?

The 3 5 7 rule works on a simple principle: never risk more than 3% of your trading capital on any single trade; limit your overall exposure to 5% of your capital on all open trades combined; and ensure your winning trades are at least 7% more profitable than your losing trades.

What are three signs you should sell a stock?

Here's a rundown of five scenarios that can justify selling a stock:
  • Your investment thesis has changed. ...
  • The company is being acquired. ...
  • You need the money or soon will. ...
  • You need to rebalance your portfolio. ...
  • You identify opportunities to better invest your money elsewhere.

Do you pay taxes on stocks if you sell at a loss?

Selling a stock for profit locks in "realized gains," which will be taxed. However, you won't be taxed anything if you sell stock at a loss. In fact, it may even help your tax situation — this is a strategy known as tax-loss harvesting. Note, however, that if you receive dividends, you will have to pay taxes on those.

How long will it take for the stock market to recover?

On average, it takes around five months for a correction to bottom out, but once the market reaches that point and starts to turn positive, it recovers in around four months. Stock market crashes, however, usually take much longer to fully recover.

Should I sell my stock if it keeps going down?

Selling a losing position helps preserve your fund and prevent further losses, especially in volatile or declining markets. Holding onto a losing position comes with an opportunity cost that ties up money that could be used for more profitable investments.

What to do with losing stocks?

Write it off. The silver lining of any investment loss is the ability to use it to offset capital gains (or offset ordinary income, up to $3,000 per year). Not only is it a tax-smart strategy, but also knowing that you leveraged a loss to save on taxes can provide some consolation as well as boost morale.

How much stock loss can you write off?

Your maximum net capital loss in any tax year is $3,000. The IRS limits your net loss to $3,000 (for individuals and married filing jointly) or $1,500 (for married filing separately). You can reduce any amount of taxable capital gains as long as you have gross losses to offset them.

At what percentage profit should I sell shares?

20%-25% profits-taking rule

Profit-taking means selling a stock when it reaches a certain price to lock in your profits. There are different ways to make profits in the stock market. One common method is to set a specific percentage, like 10%, 15%, or 20%, as your profit target.

When to exit a stock?

You should be looking to exit a stock trade when a price trend breaks down. This is supported by technical analysis and emphasises that investors should exit regardless of the value of the trade. It is recommended that you go back to the initial reasons for entering the trade.

At what point do you cut your losses on a stock?

Highly successful stock pickers go through similar training: They must learn how to cut their losses short. This means selling a stock when it's down 7% or 8% from your purchase price.

At what age do you not pay capital gains?

Current tax law does not allow you to take a capital gains tax break based on your age. In the past, the IRS granted people over the age of 55 a tax exemption for home sales, though this exclusion was eliminated in 1997 in favor of the expanded exemption for all homeowners.

How do I avoid paying taxes when I sell stock?

7 ways to avoid capital gains tax on stocks for any investor
  1. Donate stock to charity.
  2. Hold stock shares for more than one year.
  3. Invest in retirement accounts.
  4. Pass it on in your estate plans.
  5. Sell stocks when you're in a lower tax bracket.
  6. Offset your capital gains with losses (aka tax-loss harvesting).

How much loss can you carry forward?

Net capital losses in excess of $3,000 can be carried forward indefinitely until the amount is exhausted. Due to the wash-sale IRS rule, investors need to be careful not to repurchase any stock sold for a loss within 30 days, or the capital loss does not qualify for the beneficial tax treatment.

When should you not sell a stock?

Markets rise and fall for a number of reasons in the short term, creating potential opportunities for true long-term investors. A stock that is attractively priced can always become even more attractively priced, and that's a reason to buy, not sell.

What is the 8 week hold rule?

The 8 Week Hold Rule is part of William O'Neil's CANSLIM strategy. He introduced this in his book How to Make Money in Stocks. It helps investors maximize gains from strong stocks. The rule advises holding a stock for eight weeks if it gains over 20% within three weeks of buying.

At what age should you get out of the stock market?

The reality is that stocks do have market risk, but even those of you close to retirement or retired should stay invested in stocks to some degree in order to benefit from the upside over time. If you're 65, you could have two decades or more of living ahead of you and you'll want that potential boost.

What is the 11am rule in stocks?

The "11 am rule" refers to a guideline often followed by day traders, suggesting that they should avoid making significant trades during the first hour of trading, particularly until after 11 am Eastern Time.

What is the 70 20 10 rule in stocks?

The 70:20:10 rule helps safeguard SIPs by allocating 70% to low-risk, 20% to medium-risk, and 10% to high-risk investments, ensuring stability, balanced growth, and high returns while managing market fluctuations.

What is the 90% rule in stocks?

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.