India uses Google Pay the most, with very high adoption for both online and in-store payments, far surpassing other nations like Poland, the U.S., and the UK, driven by the Unified Payments Interface (UPI) and widespread QR code usage for digital transactions. While other countries like Poland, the U.S., Brazil, and Mexico also show significant usage, India stands out due to its massive digital payment ecosystem.
Google maintains a dominant market share in most countries, with particularly high percentages in the United States (88.01%), India (97.17%), and Brazil (91.88%).
Starting on June 4, 2024, the U.S. version of the Google Pay app is no longer available for use. This change does not impact the Google Pay app in India or Singapore, nor does it impact Google Wallet. Learn more about Google Wallet.
Apple Pay currently holds the upper hand in Europe, thanks to its widespread acceptance and integration within the Apple ecosystem. However, Google Pay is steadily expanding its footprint, particularly in Central and Southern Europe, where Android devices dominate.
You can use Google Pay to send money in the US, India, and Singapore. If you are based in the US, you can send money to friends and family in India, Mexico, Brazil, and the Philippines.
Google Pay Usage Either for Online Payments in Various Countries in 2023. As of Julay 2023, the largest number of people making online payments using Google Pay live in India (77%). In second and third place are Poland and the United States. 38% of Poles and 31% of Americans make online payments using Google Pay.
In western regions like the US, other payment platforms like Apple's own Apple Pay are used more frequently. This is perhaps one of the reasons behind Google's latest decision to shut down its own Google Pay service in the US. As per the announcement, Google Pay will shut down in the US on June 4, 2024.
Google Pay is available as a payment method in Japan. Users can link their credit or debit cards to their Google Pay account and use it to make payments at various merchants and online platforms that accept Google Pay.
While its adoption in the U.S. trails Apple Pay, Google Pay has strong international reach, particularly in Europe and Asia, where Android devices lead the market. On a global scale, Apple Pay is estimated to have processed over $8 trillion in transactions, while Google Pay follows with more than $5 trillion.
PhonePe & Google Pay continue to dominate India's UPI ecosystem, jointly commanding 83% market share in June 2025. ✅ PhonePe: 47.2% market share with 854.7 Cr transactions worth ₹11.98 Lakh Cr. ✅ Google Pay: 36.1% market share with 654.1 Cr transactions.
Google Pay co-founders Sujith Narayanan and Sumit Gwalani have secured backing from three top VC funds for the build-out of a neo-banking platform for millennials in India.
Yes, you can use Google Pay from the USA to send money to India by integrating with services like Wise or Western Union within the US Google Pay app, but you need an Indian recipient with a UPI ID or bank account and an Indian phone number to receive it. The US Google Pay app was discontinued in June 2024, so you'll use the Google Wallet app (which is the new name for GPay in the US) to initiate international transfers powered by partners like Wise to send money to India.
North Korea is the best known, extreme example: ordinary North Korean citizens have no access to the global internet at all, and thus cannot reach Google services.
The United States (US), in 2023 and 2024, occupied the top position in the list of countries with the largest number of Google users.
CEO of Alphabet / Google: Sundar Pichai is Indian-born (from Tamil Nadu) though he is a U.S. citizen. CEO of Microsoft: Satya Nadella is Indian-born (Hyderabad) though he is a U.S. citizen.
The Google Pay limit for 24 hours is Rs. 1,00,000. Additionally, you can make a maximum of 20 transactions through GPay or other UPI apps within a time frame of 24 hours.
Apple Pay Usage Either for Online Payments in Various Countries in 2023. As of June 2023, the most of the people who pay for their purchases online using Apple Pay are in the United Kingdoms and the United States. 37% of British and 34% of Americans make online payments using Apple Pay.
As of February 2025, the search engine market share in Japan is split 80.22% for Google, 9.49% for Yahoo! JAPAN, and 8.49% for Bing. Like Bing, Yahoo! JAPAN's search algorithm is similar to Google's, so you don't need to learn two different SEO strategies to succeed on either platform.
While Japan was long known for being a cash-based economy (and to some extent it still is), over the past few years, credit cards, debit cards, and other forms of cashless payments have exploded in popularity. If you are living in Japan, now is a great time to switch to using cashless payment options.
From 4th June, 2024, some 25 million users of the GPay app in the country will be encouraged to transition to Google Wallet instead. The move represents a simplification of Google's payment options for Android-based smartphones.
Apple Pay and PayPal are considered two of the best replacements for Google Pay, depending on your device and payment needs. Apple Pay is ideal for iPhone users, while PayPal offers broader international support.
The answer to this question is definitely "Yes". Let's dive deep into the financials of Google Pay and understand how this company is making profits, and on the other side, PhonePe & Paytm are yet to be profitable. In the financial year 2024, Google Pay has recorded a record profit of ₹6.6 crores.