Who makes money during a recession?

Asked by: Ms. Kitty Hegmann V  |  Last update: January 6, 2026
Score: 4.2/5 (54 votes)

Healthcare is a sector generally renowned for faring better during downturns. The reasoning behind this is clear: You need healthcare to live and are therefore much less likely to skimp on it even when your income declines. This is referred to as price inelasticity.

Who benefits in a recession?

Some businesses and industries that tend to do well during a recession include: Healthcare: Healthcare is considered recession-proof because people get sick regardless of the economy. Consumer staples: Companies that sell food, beverages, and personal hygiene products are often profitable during recessions.

What is the best business during a recession?

What types of businesses do well in a recession? Businesses selling essential goods and services—like food, IT services, or plumbing and electrical work—often maintain steady demand during recessions.

Are millionaires made during recessions?

Jaspreet Singh knows a lot about money, but one thing he definitely knows is that more millionaires are made during an economic recession than at any other time.

What gets cheaper during a recession?

“The demand for travel and hospitality services typically declines as consumers cut back on discretionary spending,” Sarib Rehman, CEO of Flipcost, said. “To attract customers, airlines, hotels and travel agencies often lower their prices and offer more promotions.”

How to Profit from a Recession: A Guide to Investing During an Economic Collapse.

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What not to do in a recession?

Avoiding highly indebted companies, high-yield bonds and speculative investments will be important during a recession to ensure your portfolio is not exposed to unnecessary risk.

Is it better to have cash or property in a recession?

Stocks and bonds have relatively low transaction costs, allow you to diversify more easily and leave your cash more liquid than real estate (although the stock market is typically more volatile than the housing market). Meanwhile, real estate is a hedge against inflation and has tax advantages.

What makes the most money during a recession?

The industries known to fare better during recessions are generally those that supply the population with essentials we can't live without. They include utilities, healthcare, consumer staples, and, in some pundits' opinions, maybe even technology.

Who does a recession hurt the most?

17951), co-authors Hilary Hoynes, Douglas Miller, and Jessamyn Schaller find that the impacts of the Great Recession (December 2007 to June 2009) have been greater for men, for black and Hispanic workers, for young workers, and for less educated workers than for others in the labor market.

Who profited from the Great Recession?

Warren Buffett, business magnate and investor

He purchased $8 million in preferred stock from Goldman Sachs and General Electric combined at 10% interest rates. He also bought convertible preferred shares in Swiss Re and Dow Chemical. By 2011, Buffett had made $10 million from the 2008 financial crisis.

What sells most during recession?

Toothpaste, deodorant, shampoo, toilet paper, and other grooming and personal care items are always in demand. Offering these types of items can position your business as a vital resource for consumers during tough times.

How long do recessions last?

The good news is that recessions generally haven't lasted very long. Our analysis of 11 cycles since 1950 shows that recessions have persisted between two and 18 months, with the average spanning about 10 months.

How to profit during a recession?

Seek Out Core Sector Stocks

If you want to insulate yourself during a recession partly with stocks, consider investing in the healthcare, utilities and consumer goods sectors. People are still going to spend money on medical care, household items, electricity and food, regardless of the state of the economy.

Where is your money safest during a recession?

Smart Stash: Four Recession-Proof Places to Keep Funds
  • Saving Accounts. There's a good chance you already have a savings account. ...
  • Money Market Accounts. A money market account is great for larger sums, offering significantly higher interest rates. ...
  • Share Certificates. ...
  • Stock Market.

Who wins during a recession?

The wealthy are always more likely to win in recessions, as NYU economist Edward Wolff has found. During recessions, wealth and income inequality grows. And as economist Hilary Hoynes and others have discovered, poor and indebted households are affected much more by business cycles.

What industry is recession proof?

Both residential and commercial cleaning services are often considered to be recession proof businesses because they provide essential services that individuals and companies need regardless of economic conditions.

Do the rich get richer in a recession?

Since economists began studying the distributional effects of the Great Depression in the 1940s, it's been thought that inequality and economic growth could be “countercyclical”, meaning that earnings inequality rises during recessions and contracts during periods of economic growth.

What jobs are not recession proof?

Some industries feel the impact of an economic downturn more than others. These industries tend to get hit the hardest. Hospitality and tourism - Many cut down on vacations and travel to save money. Entertainment and leisure - People tend to seek inexpensive, at-home forms of entertainment during a recession.

What is the safest industry in the world?

Food. Food is required for life and this means demand will always be high. For this reason, the food industry is one of the safest industries for investment. The food industry covers a variety of activities such as agriculture, ranching, processing, preservation, preparation, and packaging.

Is cash king during a recession?

Holding cash during times of economic uncertainty, like a potential recession, can feel reassuring because it offers liquidity and a sense of control,” said Adam Paoli, the lead financial planner at Coltiva Wealth.

What is the best asset during a recession?

In a recession, it's smart to preserve your capital by investing in safer assets, such as bonds, particularly government bonds, which can perform well during economic downturns.

What not to invest in during a recession?

If you decide to make some changes to your investment strategy in response to economic concerns, there are ways to reduce your risk. Most stocks and high-yield bonds tend to lose value in a recession, while lower-risk assets—such as gold and U.S. Treasuries—tend to appreciate.

Do things get cheaper in a recession?

During a recession, economic activity slows. When consumers spend less, the demand for goods and services falls. Once that happens, prices tend to drop, slowing down inflation.

What happens to your money in the bank during a recession?

Your money is safe in a bank, even during an economic decline like a recession. Up to $250,000 per depositor, per account ownership category, is protected by the FDIC or NCUA at a federally insured financial institution.

Should I hoard cash during a recession?

However, while the average recession lasts just 11 months, it generally takes the market more than two years to bounce back to its pre-bear peak. So, the first thing you should do to make your portfolio more recession-resistant is shore up your cash reserves.