How much does the average financial advisor have under management?

Asked by: Otto Oberbrunner  |  Last update: January 13, 2026
Score: 4.7/5 (24 votes)

What Is the Average AUM for a Financial Advisor? A typical advisor has $305 million in AUM, according to an analysis of SEC data conducted by the Investment Adviser Association (IAA). A “typical” advisor also has seven employees, and manages assets for: 363 individual clients.

What is the average assets under management for a financial advisor?

The average age of the top 20% of advisors in the Report Card rose to 46.0 in 2023 from 44.3 in 2022. Their average industry tenure rose to 21.7 years from 19.2. Yet, average AUM for this segment of the advisor population dropped by 7.8% in this year's Report Card to $279.4 million, from $303 million in 2022.

What is a good AUM for a financial advisor?

An AUM of 0.25-0.50% is a reasonable cost for a strong fiduciary advisor doing comprehensive planning. Some fixed fee advisors charge $5k+ per year to manage accounts. That's a huge fee in your early years, especially if you have modest means.

How much do advisors make on AUM?

Financial advisors often charge a percentage of AUM. This percentage can vary, but a typical AUM fee is 0.5% to 1.5% of the amount of money your advisor is managing. Many advisors who follow this model have minimum asset requirements.

What is a typical assets under management fee?

‍Typical AUM Fee Structures Include Breakpoints

1% of assets under management per year. This is a common fee for accounts under $1 million. 0.75% of AUM for accounts between $1-5 million. As assets grow, the percentage fee often decreases. 0.50% of AUM for accounts over $5 million.

How Much Money Financial Advisors Make

40 related questions found

What is a reasonable fee for a financial advisor?

On average, you can expect to pay between 0.5% and 2% of your total assets under management annually, $150 to $400 per hour, or a flat fee ranging from $1,000 to $3,000 for a comprehensive financial plan.

What is average asset under management?

Average Assets Under Management (AAUM) AAUM is the sum of (i) total invested assets at amortized cost, excluding derivatives; (ii) related party loans and investments; and (iii) cash and cash equivalents, excluding derivative collateral, at the beginning of the period and the end of each month in the period, divided by ...

Can financial advisors make 300k?

Around 60%, or the majority, of financial advisors with more than five years of experience will earn over $100,000 annually and up to $300,000. At the higher end, $300,000, puts the advisor in the top 10% of household income in the United States, which is not bad at all.

What do the top 10% of financial advisors make?

According to the U.S. Bureau of Labor Statistics, the median annual wage for personal financial advisors was $94,170 in May 2021. It means half of the financial advisors earned more than that, and half earned less. One in ten earned less than $47,570, while one in ten made more than $208,000.

How much can a financial advisor make you with 100k?

Oftentimes, financial advisors require minimum investment thresholds so that 1% fee can cover their costs to manage your money. After all, 1% of a $100,000 minimum means they only earn $1,000 in a year from your account.

What is the 80/20 rule for financial advisors?

Transform unprofitable relationships into valuable revenue streams—now and in the future. In business, the Pareto principle, also known as the 80/20 rule, suggests that 80% of your profits likely come from 20% of your clients.

What is considered high net worth for financial advisors?

Financial service providers regard a HNW client as someone with at least $1 million in liquid – or investable – financial assets. Clients with assets between $5 and $30 million are considered VHNW, while UHNW clients have assets greater than $30 million.

At what level of wealth do you need a financial advisor?

However, in general, it's wise to start working with a financial advisor or wealth management team once you've built a nest egg of $1M in investable assets. However, you may wish to seek guidance earlier. Keep in mind that the greater your assets, the more complex your financial situation becomes.

What is the average equity for an advisor?

Typically, individual advisors can expect to receive anywhere between 0.25% to 5% - but the exact percentage ultimately depends on how much the advisor contributes to the company's growth, the advisor's expertise, and how much you're willing to give away!

How many millionaires use a financial advisor?

In addition, millionaires are much more likely to work with a financial advisor (69%), more than double the amount of the general population (33%).

Are financial advisors worth the 1%?

Bottom Line. On average, financial advisors charge between 0.59% and 1.18% of assets under management for their asset management. At 1%, an advisor's fee is well within the industry average. Whether that fee is too much or just right depends entirely on what you think of the advisor's services and performance.

Who are the Big 4 financial advisors?

The "Big 4" refers to the four largest accounting firms and includes Deloitte, PwC, KPMG, and EY. All four companies provide audit, assurance, consulting, financial advisory, risk management, and tax compliance services. Deloitte. "Deloitte Ranked 6th on World's Best Workplaces 2023."

What is the top salary for a financial advisor?

Financial Advisors made a median salary of $99,580 in 2023. The best-paid 25% made $169,910 that year, while the lowest-paid 25% made $65,320.

Can financial advisors make $500,000 a year?

Advisors at wirehouses typically earn a base salary plus bonuses based on assets under management (AUM) growth and sales goals. Total pay packages generally range from $100k for junior advisors up to $300-500k for senior advisors managing over $100 million in AUM.

How does Edward Jones pay their advisors?

Your financial advisor generally receives between 36% and 40% of the revenue Edward Jones receives from asset- based fees, transactional revenue, ongoing 12b-1 fees, trail commissions, and revenue from premiums generated by activity in your accounts.

Can you make 7 figures as a financial advisor?

Achieving a seven-figure income as a financial advisor is possible but not typical. Adhering to industry regulations and ethics is crucial while striving for high income.

What is the average assets under management for advisors?

What Is the Average AUM for a Financial Advisor? A typical advisor has $305 million in AUM, according to an analysis of SEC data conducted by the Investment Adviser Association (IAA). A “typical” advisor also has seven employees, and manages assets for: 363 individual clients.

What is the AUM of BlackRock?

BlackRock, Inc. is an American multinational investment company. Founded in 1988, initially as an enterprise risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager, with US$11.5 trillion in assets under management as of December 31, 2023.

Is high AUM good or bad?

AUM can be considered as a performance gradient and size parameter of a fund house. The exact value of Asset Under Management includes bank deposits, Mutual Funds, and cash reserves for a particular. So, higher AUMs indicate better investment inflow, quality, and management experience on behalf of a fund house.