Is 1% normal for a financial advisor?

Asked by: Dr. Krystal Marquardt  |  Last update: February 13, 2026
Score: 4.7/5 (41 votes)

On average, financial advisors charge between 0.59% and 1.18% of assets under management for their asset management. At 1%, an advisor's fee is well within the industry average. Whether that fee is too much or just right depends entirely on what you think of the advisor's services and performance.

Are financial advisors worth 1% fees?

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want, then it's not overpaying, so to speak. Staying around 1% for your fee may be standard, but it certainly isn't the high end. You need to decide what you're willing to pay for what you're receiving.

Is 1% too high for a financial advisor?

A 1% annual fee on a multi-million-dollar investment portfolio is roughly typical of the fees charged by many financial advisors. But that's not inherently a good or bad thing, but rather should hold weight in your decision about whether to use an advisor's services.

What is a reasonable rate for a financial advisor?

Lastly, some advisors charge by the hour, similar to how a lawyer might bill you. This could be a good choice if you only need occasional advice or specific questions answered rather than ongoing management. Hourly rates for financial advisors typically range from $200 to $400 per hour.

What is a red flag for a financial advisor?

Look for financial planners who are fiduciaries, which means they have a legal duty to look out for your best interests. "If a 'financial planner' offers the same advice or products without tailoring their recommendations to your individual goals, that's a red flag," says Lawrence.

Should You Fire an Expensive Investment Advisor (1% AUM or More)

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How do I know if my financial advisor is bad?

Here are some signs you have a bad financial advisor:
  1. They are a part-time fiduciary.
  2. They get money from multiple sources.
  3. They charge excessive fees.
  4. They claim exclusivity.
  5. They don't have a customized plan.
  6. You always have to call them.
  7. They ignore you or your spouse.

What is unprofessional behavior for a financial advisor?

They Put Their Interests Before Yours

Are they recommending products that pad their bottom line while possibly not being the best product for you? You need to ask questions, understand how your advisor is compensated, and be clear on whether this results in conflicts of interest.

Is 2% fee high for a financial advisor?

Industry standards show that financial advisor fees generally range between 0.5% and 1.5% of AUM annually. Placement of a 2% fee may appear steep compared to this average. However, this fee might encompass more comprehensive services or cater to more unique, high-maintenance portfolios.

What percentage is normal for a financial advisor?

On average, you can expect to pay between 0.5% and 2% of your total assets under management annually, $150 to $400 per hour, or a flat fee ranging from $1,000 to $3,000 for a comprehensive financial plan.

What does Charles Schwab charge for a financial advisor?

At Schwab, there's no cost to work with your Financial Consultant. ² There's no cost whether you're getting assistance in creating your personalized plan, or receiving tailored product recommendations and direct access to our specialists.

At what income should I get a financial advisor?

Very generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could also be higher, such as $500,000, $1 million or even more.

What is a 1% AUM fee?

‍Typical AUM Fee Structures Include Breakpoints

1% of assets under management per year. This is a common fee for accounts under $1 million. 0.75% of AUM for accounts between $1-5 million. As assets grow, the percentage fee often decreases.

How many millionaires use a financial advisor?

In addition, millionaires are much more likely to work with a financial advisor (69%), more than double the amount of the general population (33%).

Should you put all your money with one financial advisor?

By hiring a single investment advisor, you receive more streamlined advice as only one person manages all your money matters removing any chance of conflicting advice or any disagreement. This also allows the chosen individual to clear up your doubts and offer guidance to you on how to best attain your financial goals.

Can you negotiate financial advisor fees?

Financial advisor fees may be negotiable. Whether you're able to get fees reduced can depend on which advisor or firm you're working with. If an advisor is willing to negotiate fees, they must specify that in their Form ADV.

What is the average return of a financial advisor?

Source: 2021 Fidelity Investor Insights Study. Furthermore, industry studies estimate that professional financial advice can add up to 5.1% to portfolio returns over the long term, depending on the time period and how returns are calculated.

Should I pay 1% to a financial advisor?

Bottom Line. On average, financial advisors charge between 0.59% and 1.18% of assets under management for their asset management. At 1%, an advisor's fee is well within the industry average. Whether that fee is too much or just right depends entirely on what you think of the advisor's services and performance.

What is considered high net worth for financial advisors?

Financial service providers regard a HNW client as someone with at least $1 million in liquid – or investable – financial assets. Clients with assets between $5 and $30 million are considered VHNW, while UHNW clients have assets greater than $30 million.

Is Edward Jones a fiduciary?

Edward Jones serves as an investment advice fiduciary at the plan level and provides educational services at both the plan and participant levels, if applicable.

Do you really need a financial advisor?

Hiring a financial advisor isn't always a necessity, but not working with one could lead to missed opportunities, or even regrets. If you lack the expertise or knowledge to navigate financial decisions effectively, a financial advisor can make a significant difference in helping you achieve your desired returns.

What financial advisor has the lowest fees?

Robo-advisors are typically the least expensive, followed by online financial planners. An in-person advisor will be the most expensive and may charge you more than 1 percent of your assets annually.

Why do financial advisors push annuities?

An annuity is essentially an insurance product. Insurance agents, financial advisors, and brokers who work on commission often sell them as a retirement tool. Their claim to fame is the promise of stability – a stable income stream that is partially or wholly insulated from market movements.

How to tell if your financial advisor is bad?

6 Warning Signs You Hired the Wrong Financial Advisor
  1. They Have Poor CommunicationPoor. ...
  2. They Have a Confusing or Expensive Fee Structure. ...
  3. They Push Certain Financial Products and Services. ...
  4. They Ignore Your Unique Needs. ...
  5. They Churn Investments in Your Portfolio. ...
  6. They Don't Use an Independent Custodian.

How often should I meet with my financial advisor?

You should meet with your advisor at least once a year to reassess basics like budget, taxes and investment performance. This is the time to discuss whether you feel you are on the right track, and if there is something you could be doing better to increase your net worth in the coming 12 months.