Times revenue method
The multiplier typically ranges between 0.5 and 2, with lower values used for slower-growing industries and higher values for industries anticipated to grow rapidly. It's a good idea to consult with an independent financial advisor to determine the appropriate multiplier for your specific industry.
Multiply the SDE or EBITDA of the business by a multiple. Common multiples for most small businesses are two to four times SDE. Common multiples for mid-sized businesses are three to six times EBITDA.
Applying the 3x revenue model to your business
The 3x sales model is a very easy-to-use method for company valuation. It is based on the assumption that the value of a company is three times its annual turnover.
It is commonly used when selling and buying businesses, as it helps establish a fair market value for the company being sold or bought. Generally speaking, businesses sell for between three and six times their EBITDA (earnings before interest, taxes, depreciation, and amortization).
To find the fair market value, it is then necessary to divide that figure by the capitalization rate. Therefore, the income approach would reveal the following calculations. Projected sales are $500,000, and the capitalization rate is 25%, so the fair market value is $125,000.
So as an example, a company doing $2 million in real revenue (I'll explain below) should target a profit of 10 percent of that $2 million, owner's pay of 10 percent, taxes of 15 percent and operating expenses of 65 percent. Take a couple of seconds to study the chart.
A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.
What is the “3x Rule”? The “3x rule” is basically this: Only buy inventory you're sure you're going to get triple your money back on. Some Amazon sellers apply this to gross profits, some apply it to net profits.
The Revenue Multiple Method
The revenue multiple used often falls between 0.5 to 5 times yearly revenue depending on the industry. For a company doing $2 million in gross annual sales, that could equate to a business valuation between $1 million (0.5X multiplier) up to $10 million (5X yearly sales).
Main Street Deals (Sub $3m Revenue)
Companies with under $3m in sales will typically sell for 2.5 – 3.5 X their discretionary earnings (total cash the owner could take out of the company). Smaller companies that are even more owner-reliant will even be lower than that.
What's a good profit margin for a small business? Although profit margin varies by industry, 7 to 10% is a healthy profit margin for most small businesses. Some companies, like retail and food, can be financially stable with lower profit margin because they have naturally high overhead.
Average earnings multiples range from 2 to 3 across popular sectors, with the average across all sectors at 2.49. Revenue multiples range from 0.4 to 1.2, with the average across all businesses at 0.64. (For small business valuation purposes, cash flow to the owner (earnings) is a more reliable indicator than revenue.)
As mentioned, the most typical rules of thumb are based on a multiple of sales or earnings that other similar businesses have sold for. For example, an accounting firm generating $200,000 in revenues that should sell at 1.25 times (125% of) annual sales would have an asking price of $250,000.
An NYU report on U.S. margins revealed the average net profit margin is 7.71% across different industries. But that doesn't mean your ideal profit margin will align with this number. As a rule of thumb, 5% is a low margin, 10% is a healthy margin, and 20% is a high margin.
This multiple can vary widely depending on the industry, growth potential, and market conditions. In the tech and SaaS industries, for instance, startups might be valued at 5 to 10 times their annual revenue.
Simple math. For instance, a quick and dirty estimate of business profit can fall under the 1/3 rule. One-third of your revenues should be profitable. One-third of the work you need to complete will probably require one-third tools or one-third materials and one-third labor.
The 3x rent rule is used to determine whether a prospective tenant can afford the rent of a property. The ideal income of a potential tenant is 3x the rent. So if the rent is $2,000 per month, the tenant should earn at least $6,000 each month in gross income to qualify for the apartment.
Usually, it means to make ten times the money that you invested. As in, an investment that you bought for $100 and sold for $1,000 has 10x'd.
A business will likely sell for two to four times seller's discretionary earnings (SDE)range –the majority selling within the 2 to 3 range. In essence, if the annual cash flow is $200,000, the selling price will likely be between $400,000 and $600,000.
Additionally, statistics show that the top 2% of the United States population has a net worth of about $2.4 million. On the other hand, the top 5% wealthiest Americans have a net worth of just over $1 million. Therefore, about 2% of the population possesses enough wealth to meet the current definition of being rich.
The typical range for a small business is 1.5 to 3x SDE. Higher earnings, fast growth, and stellar margins can all help to increase the multiple. Bring it all together. Next, we determine the expected value of the business by multiplying the company's SDE figure by the determined multiple.
The profit margin for small businesses depend on the size and nature of the business. But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies.
Americans say you need a net worth of at least $2.5 million to feel wealthy, according to Charles Schwab's annual Modern Wealth Survey, which surveyed 1,000 Americans ages 21 to 75 in March 2024. That's up slightly from $2.2 million, compared with last year's survey results.
While $3 million in sales is certainly impressive, it doesn't automatically translate to a specific valuation. The true worth of your business depends on a complex interplay of factors, including: Profitability: Your net profit margin (after all expenses) is a critical driver of value.