Should you sell stocks when they are up or down?

Asked by: Leanne Carroll  |  Last update: March 16, 2025
Score: 5/5 (5 votes)

Though contrary to human nature, the best time to sell a stock is on the way up, while it's still advancing and looking strong. As IBD founder William J. O'Neil says, "The secret is to hop off the elevator on one of the floors on the way up and not ride it back down again."

Do you sell stock when it's up or down?

The Bottom Line

There are a number of considerations to make, such as those above, when deciding if stock gains have run their course or are likely to continue. One common-sense strategy is to sell as a stock rises to lock in gains over time and to sell into losses to avoid them from spiraling out of control.

Do you sell stocks when they are high or low?

When To Sell And Take A Loss. According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions. Having a rule in place ahead of time can help prevent an emotional decision to hang on too long.

Should you sell stocks when they drop?

If you have confidence in the stock, waiting out the drops is the best thing to do. If you panic and sell, you realize the losses. If you are very confident that the stock will rebound, a drop in price might even be a chance to buy more.

What is the 7% rule in stocks?

The 7% rule is a straightforward guideline for cutting losses in stock trading. It suggests that investors should exit a position if the stock price falls 7% below the purchase price.

Understanding Short Selling

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What is the 90% rule in stocks?

The Rule of 90 is a grim statistic that serves as a sobering reminder of the difficulty of trading. According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

When should you sell a stock for profit?

You might need to sell a stock if other prospects can earn a higher return. If an investor holds onto an underperforming stock or is lagging the overall market, it may be time to sell that stock and put the money toward another investment.

Is it good time to sell stocks now?

Always keep in mind the best time to sell the capital during the day at 10 am. Because of that time market open, and in the morning, many investors buy stock. 10 am is opening bell for the investor in the stock market. The best day for selling your stock is Friday because Saturday and Sunday market is closed.

What is the 3 5 7 rule in stocks?

What is the 3 5 7 Rule? The 3 5 7 rule works on a simple principle: never risk more than 3% of your trading capital on any single trade; limit your overall exposure to 5% of your capital on all open trades combined; and ensure your winning trades are at least 7% more profitable than your losing trades.

How long will it take for the stock market to recover?

On average, it takes around five months for a correction to bottom out, but once the market reaches that point and starts to turn positive, it recovers in around four months. Stock market crashes, however, usually take much longer to fully recover.

What are three signs you should sell a stock?

Here's a rundown of five scenarios that can justify selling a stock:
  • Your investment thesis has changed. ...
  • The company is being acquired. ...
  • You need the money or soon will. ...
  • You need to rebalance your portfolio. ...
  • You identify opportunities to better invest your money elsewhere.

At what age should you get out of the stock market?

The reality is that stocks do have market risk, but even those of you close to retirement or retired should stay invested in stocks to some degree in order to benefit from the upside over time. If you're 65, you could have two decades or more of living ahead of you and you'll want that potential boost.

Do you pay taxes on stocks if you sell at a loss?

Selling a stock for profit locks in "realized gains," which will be taxed. However, you won't be taxed anything if you sell stock at a loss. In fact, it may even help your tax situation — this is a strategy known as tax-loss harvesting. Note, however, that if you receive dividends, you will have to pay taxes on those.

When should I cash out my stocks?

When to sell a stock: 7 good reasons
  1. You've found something better. ...
  2. You made a mistake. ...
  3. The company's business outlook has changed. ...
  4. Tax reasons. ...
  5. Rebalancing your portfolio. ...
  6. Valuation no longer reflects business reality. ...
  7. You need the money.

What is the 20 25 sell rule?

For example, you may sell a position when it profits 20% to 25%. Once you reach this number, sell some or all of the position, or reevaluate your goals. On the other end, a stop loss helps minimize losses in a sharp downturn.

Should I sell my stocks now in a recession?

As long as you have sufficient time and money—whether from wages, retirement income, or cash reserves—it's important to stay the course so you can potentially benefit from the eventual recovery. That said, it generally makes sense to sell some investments and buy others as part of your regular portfolio maintenance.

What is the 11am rule in stocks?

The "11 am rule" refers to a guideline often followed by day traders, suggesting that they should avoid making significant trades during the first hour of trading, particularly until after 11 am Eastern Time.

What is the 70 20 10 rule in stocks?

The 70:20:10 rule helps safeguard SIPs by allocating 70% to low-risk, 20% to medium-risk, and 10% to high-risk investments, ensuring stability, balanced growth, and high returns while managing market fluctuations.

What is the golden rule of stock?

2.1 First Golden Rule: 'Buy what's worth owning forever'

This rule tells you that when you are selecting which stock to buy, you should think as if you will co-own the company forever.

Do you sell stock when its up or down?

Though contrary to human nature, the best time to sell a stock is on the way up, while it's still advancing and looking strong. As IBD founder William J. O'Neil says, "The secret is to hop off the elevator on one of the floors on the way up and not ride it back down again."

When should you exit a stock?

The exit point itself should be set at a critical price level. This is often at a fundamental milestone such as the company's yearly target for long-term investors. It's often set at technical points for short-term investors such as certain Fibonacci levels or pivot points by short-term investors.

Who buys stocks when everyone is selling?

If you are wondering who would want to buy stocks when the market is going down, the answer is: a lot of people. Some shares are picked up through options and some are picked up through money managers that have been waiting for a strike price.

At what percentage drop should you sell a stock?

A common rule of thumb is to cut losses at around 10% below your purchase price. This way, if a stock turns out to be a poor performer, you're limiting the damage it can do to your portfolio.

Do you pay taxes on stocks?

Capital gains taxes are levied on earnings made from the sale of assets, like stocks or real estate. Based on the holding term and the taxpayer's income level, the tax is computed using the difference between the asset's sale price and its acquisition price, and it is subject to different rates.

Should I sell stocks at 20% profit?

According to William O'Neil, a noted investor and stockbroker, you may consider selling the stock when its price has gone up by 20%-25% from the ideal buy point.