What is a reasonable rate for a financial planner?

Asked by: Mr. Malachi Wilderman PhD  |  Last update: June 6, 2025
Score: 5/5 (14 votes)

While the typical annual financial advisor fee is thought to be 1%, according to a 2023 study by Advisory HQ, the average financial advisor fee is 0.59% to 1.18% per year. However, rates typically decrease the more money you invest.

Is 2% fee high for a financial advisor?

Industry standards show that financial advisor fees generally range between 0.5% and 1.5% of AUM annually. Placement of a 2% fee may appear steep compared to this average. However, this fee might encompass more comprehensive services or cater to more unique, high-maintenance portfolios.

Is a 1% fee for a financial advisor worth it?

The primary reason a 1% advisor is a really bad deal is that you can get great advice for much less. There are a growing number of advisors charging an hourly rate or fixed fee. There's just no good reason to fork over 1% of your wealth each year to anybody for anything.

What does Charles Schwab charge for a financial advisor?

At Schwab, there's no cost to work with your Financial Consultant. ² There's no cost whether you're getting assistance in creating your personalized plan, or receiving tailored product recommendations and direct access to our specialists.

Does Charles Schwab have high fees?

What to know about Charles Schwab's fees. Schwab has no account minimum and no commissions for stock, options, and ETF trades. While Schwab doesn't charge any per-trade commissions for options, it does charge $0.65 per contract.

Financial Planners Explained in 3 Minutes

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What is the difference between a wealth advisor and a financial advisor?

While financial advisors and wealth managers overlap in some ways, these advisors place a different emphasis on some elements. Wealth managers focus on the various issues surrounding wealth, such as inheritance planning, while financial advisors have a well-rounded approach on financial topics.

Can you negotiate financial advisor fees?

Financial advisor fees may be negotiable. Whether you're able to get fees reduced can depend on which advisor or firm you're working with. If an advisor is willing to negotiate fees, they must specify that in their Form ADV.

What is the difference between a financial advisor and a financial planner?

Key Takeaways. A financial planner is a professional who helps individuals and organizations create a strategy to meet long-term financial goals. "Financial advisor" is a broader category that can include brokers, money managers, insurance agents, or bankers. No single body is in charge of regulating financial planners ...

What rate of return should I expect from my financial advisor?

A good financial advisor can increase net returns by up to, or even exceeding, 3% per year over the long term, according to Vanguard research. The most significant portion of that value comes from behavioral coaching, which means helping investors stay disciplined through the ups and downs of the market.

What financial advisor has the lowest fees?

Robo-advisors are typically the least expensive, followed by online financial planners. An in-person advisor will be the most expensive and may charge you more than 1 percent of your assets annually.

Is Edward Jones a fiduciary?

Edward Jones serves as an investment advice fiduciary at the plan level and provides educational services at both the plan and participant levels, if applicable.

At what net worth should I get a financial advisor?

However, in general, it's wise to start working with a financial advisor or wealth management team once you've built a nest egg of $1M in investable assets.

What is a reasonable financial advisor fee?

On average, you can expect to pay between 0.5% and 2% of your total assets under management annually, $150 to $400 per hour, or a flat fee ranging from $1,000 to $3,000 for a comprehensive financial plan.

Should you put all your money with one financial advisor?

By hiring a single investment advisor, you receive more streamlined advice as only one person manages all your money matters removing any chance of conflicting advice or any disagreement. This also allows the chosen individual to clear up your doubts and offer guidance to you on how to best attain your financial goals.

Is a fiduciary worth it?

But when you're looking for financial advice, then having a fiduciary on your side can help you get the expertise and direction that's best for your situation, making it a better fit than a financial advisor who is not a fiduciary.

Is it worth using a financial planner?

Not everyone needs a financial advisor, especially since it's an additional cost. But having the extra help and advice can be paramount in reaching financial goals, especially if you're feeling stuck or unsure of how to get there.

How do financial planners get paid?

In the financial world, advisors and planners are compensated in one of two basic ways: by earning flat fees or by earning commissions. A fee-only financial advisor is paid a set rate for the services they provide rather than getting paid by commission on the products they sell or trade.

Who makes more money, a financial planner or an advisor?

Let me put it bluntly: financial advisors usually make more money than financial planners, if they are charging the fees that advisors usually charge.

Is a 1.5 fee high for a financial advisor?

While 1.5% is on the higher end for financial advisor services, if that's what it takes to get the returns you want, then it's not overpaying, so to speak. Staying around 1% for your fee may be standard, but it certainly isn't the high end. You need to decide what you're willing to pay for what you're receiving.

Is it worth paying a financial planner 1%?

While a 1% annual fee may seem like a small price to pay for professional investment guidance and financial planning, it can significantly erode portfolio returns over long time horizons. Even seemingly minor differences in fees add up in a big way when compounded year after year for decades.

How much does JP Morgan charge for wealth management?

J.P. Morgan Personal Advisors charges between 0.50% and 0.60% of your assets under management annually. It's 0.60% for portfolios below $250,000, 0.50% for portfolios over $250,000. J.P. Morgan Personal Advisors does not charge commissions for selling investments.

What is considered high net worth?

High-net-worth individual (HNWI) is a technical term used in the financial services industry for people who maintain liquid assets at or above a certain threshold. Typically, they are defined as holding financial assets (excluding their primary residence) valued over US$1 million.

What is the minimum amount for wealth management?

Any minimums in terms of investable assets, net worth or other metrics will be set by individual wealth managers and their firms. That said, a minimum of $2 million to $5 million in assets is the range where it makes sense to consider the services of a wealth management firm.

Do millionaires use financial advisors?

Most millionaires likely use some type of financial advisor to grow and protect their wealth. Whether that is an investment manager or wealth advisor can vary but not using the financial expertise of an advisor to help grow your wealth could be risky unless you have the right knowledge and skills to do it yourself.