What is the best thing to look for in an ISA?

Asked by: Josue Tremblay Sr.  |  Last update: June 14, 2026
Score: 4.2/5 (33 votes)

The best thing to look for in an Individual Savings Account (ISA) is a combination of low, transparent fees and a broad, suitable range of investments that match your goals. Because fees can significantly erode long-term returns, minimizing them—specifically platform charges and fund management fees—is often considered the most critical factor for investment success.

What should I consider before investing in an ISA?

The two main costs to watch out for are platform fees and the annual management charges on your funds, ETFs, and investment trusts.

What makes an ISA good?

Good question. An ISA is an individual savings account. It's a tax efficient way to save because you don't pay any additional tax on the returns you make. So you get to keep more of your money.

What is the downside of an ISA?

Disadvantages: Interest rates may decrease, funds might be locked in fixed-rate ISAs, and not all accounts permit transfers, sometimes incurring exit fees.

How much money should be in an ISA?

This is called the ISA allowance. The annual ISA allowance for the 2025/2026 tax year is £20,000. This means you can save up to £20,000 across different types of ISAs, including: Cash ISAs: Save money with a fixed or variable interest rate.

Martin Lewis: What is an ISA? It's (literally) a piece of cake!

44 related questions found

What is the 3 6 9 rule of money?

The 3-6-9 rule in finance is a guideline for building an emergency fund, suggesting you save 3 months of essential expenses for stable jobs, 6 months for most people (especially those with families/mortgages), and 9 months for those with irregular income (freelancers, sole earners) or high financial risk. It's a flexible strategy to provide financial security, helping you avoid debt or panic withdrawals during unexpected job loss or emergencies, with the exact target depending on your income stability and dependents. 

How many people have $500,000 in an ISA?

The HMRC document also said there were around 3,080 Isa accounts with a market value of £1 million-plus in 2022/23. It counted 30 cash Isa accounts with £500,000-plus in them and 38,680 stocks and shares accounts containing at least £500,000 in the tax year 2022/23. The figures were rounded to the nearest 10.

What should over 60s consider when choosing an ISA?

There are a number of factors you should consider before selecting a cash ISA.

  • Account type. Easy access, fixed rate, regular saver… ...
  • Interest rate. The higher the interest rate, the better your return. ...
  • Withdrawals. Can you withdraw your money if you need to? ...
  • Introductory offers. ...
  • Transfers. ...
  • Management options.

Will ISAs ever be taxed?

Individual Savings Accounts (ISAs)

The government sets a maximum amount that you can invest in ISAs. Until 2031 the annual limit is £20,000. You pay no Income Tax on the interest or dividends you earn within an ISA and any profits from investments are free of Capital Gains Tax.

Is it better to have an ISA or a savings account?

Cash ISAs are tax-free. You won't pay tax on any interest you earn. At NatWest, we offer an instant access Cash ISA, and a Fixed Rate ISA with a set term. On the other hand, the interest you make on normal savings accounts may be taxed, if it's more than your Personal Savings Allowance.

How to pick the best ISA?

Finding the best cash ISA

  1. Confirm that you want to invest for five years or less. ...
  2. Make sure that you can't get a better interest rate or more tax relief with a standard savings account. ...
  3. Decide which of the four types of cash ISA is best for you. ...
  4. Find an ISA that offers a good interest rate.

Do I pay tax on ISA withdrawals?

A: One of the main advantages of Stocks and Shares ISAs and Cash ISAs is that there is no tax to pay at all on withdrawals. Regardless of whether you make regular withdrawals (perhaps to top up a state pension payment) or take a larger one-off lump sum, there is no income tax or capital gains tax to pay.

What happens if I put more than $20,000 in my ISA?

Can I put more than £20,000 in an ISA? Technically, yes, but not all at once. There's no limit to how much money can be in an ISA. The ISA allowance limit applies to how much you can pay in during each tax year (6 April to 5 April the following year).

What is the average return on an ISA?

The long-term average annual return from a Stocks and Shares ISA is around 9.5%. That rate is more than enough to double the value of an investment over 10 years. In fact, it's enough to turn a £10,000 investment into something worth almost £25,000 after a decade.

What does Martin Lewis say about cash ISAs?

If you're not paying tax on your savings interest, cash ISAs have no benefit – so many should ditch them for higher-paying standard accounts. That's the message from MoneySavingExpert.com founder Martin Lewis in the third episode of the latest series of ITV's The Martin Lewis Money Show Live.

Are ISAs changing in 2025?

What were the Cash ISA changes announced in the Autumn Budget? The Budget confirmed that the Cash ISA allowance is set to be cut from April 2027. For under-65s, the Cash ISA allowance will reduce from £20,000 to £12,000. For 65s, and older, the Cash ISA allowance will remain at £20,000.

What is the safest tax-free investment?

Treasury securities are considered one of the safest investments in the market. These include Treasury Bills, Treasury Notes, Treasury Bonds, Treasury Inflation-Protected Securities (TIPS), and Floating Rate Notes (FRNs). They aren't the most exciting investments, but you won't owe state and local taxes on them.

What is the 6 year rule for capital gains tax?

The "6-year rule" for Capital Gains Tax (CGT) in Australia allows you to treat a former main residence as tax-exempt for up to six years after you move out, even if you rent it out, enabling you to avoid CGT on any growth during that period. You qualify by moving out, choosing to treat it as your main home for tax, and can reset the rule by moving back in. If you rent it out for longer than six years, only the portion of the gain after the six-year mark becomes taxable.
 

What is the 7 3 2 rule?

The "7-3-2 Rule" refers to two main concepts: a financial strategy for wealth building, suggesting it takes 7 years for the first major savings milestone, 3 years for the next, and 2 years for the third, driven by compounding and increasing investments; and a trucking rule (7/3 split) allowing drivers to split their 10-hour mandatory break into 7 hours in the sleeper berth and 3 hours of off-duty rest, offering flexibility.

How many Americans have $500,000 in retirement savings?

Roughly 7% to 9% of American households have $500,000 or more in retirement savings, though figures vary slightly by source, with data from late 2025 suggesting around 7.2% and older 2022 data indicating about 9%, showing it's a significant milestone achieved by less than one in ten families, despite higher averages driven by wealthy individuals.

What is the $27.39 rule?

The "27.39 rule" (often rounded to $27.40) is a simple financial strategy to save $10,000 in one year by consistently setting aside $27.40 every single day, making it an achievable micro-saving habit to build wealth or an emergency fund. It turns the daunting goal of saving $10,000 into a manageable daily action, emphasizing consistency over large lump sums.

How many Americans have $1,000,000 in retirement savings?

Only a small percentage of Americans retire with $1 million or more in retirement savings, with figures from the Federal Reserve and Employee Benefit Research Institute (EBRI) showing around 3.2% of retirees hitting that mark, though some sources cite slightly lower numbers for all Americans (around 2.5%) or higher estimates for households nearing retirement (over 10% of older households have $1M+ net worth, not just retirement funds). The reality is most retirees have significantly less, with the median for ages 65-74 being around $200,000-$609,000 in retirement accounts.