The Platinum Rule is a communication and leadership approach, coined by Dr. Tony Alessandra, that advises treating others the way they want to be treated, rather than how you want to be treated (the Golden Rule). It focuses on empathy, recognizing individual differences in communication styles, cultural backgrounds, and preferences to build stronger relationships.
Most of us grew up with the Golden Rule (Do unto others as you would have them do unto you). The “Platinum Rule” is a common business buzzword. The Platinum Rule states that instead of treating people the way you want to be treated, you should invest time in discovering how they want to be treated.
The golden rule is to do unto others as you'd have them do unto you; the platinum rule is to do unto others as they'd want done unto them. In other words, reject reciprocity as an ideal, in favor of something like empathy. There may be settings in which this makes sense.
The Platinum Rule encourages individuals to "Treat others as they would like to be treated." In other words, it emphasizes the importance of understanding and respecting the preferences, communication styles, and needs of others to foster stronger relationships.
It encourages individuals to treat others how they would want to be treated, barring the way you want to be treated is exactly the same for everyone else. A bold assumption. A more modern take on this idea is the Platinum Rule—treating others the way they want to be treated.
Platinum Practice Example #1: If you notice that someone on your team appreciates and gets motivated by being praised and recognized for doing good work, make a point to show your appreciation to that person whenever you have the chance.
The Platinum Rule promotes empathy and understanding as essential elements of effective communication and relationships. It encourages us to actively listen, observe, and engage with others to gain insights into their perspectives and preferences.
Barney mentions the Golden Rule: Although it is known commonly from the Bible as the ethic of reciprocity ("Do unto to others as you would have them do unto you."), Barney's take on it is "Love thy neighbor", which would lead into his Platinum Rule as "Never ever, ever, ever love thy neighbor." His point is that one ...
The 3-3-3 rule in sales is a versatile framework for structuring outreach and engagement, often meaning making 3 touches (calls/emails/social) over 3 weeks, or focusing on 3 seconds to grab attention, 3 minutes to build interest, and following up within 3 days, or even 3 contacts across 3 levels in a company to deepen relationships. It emphasizes consistency, clarity, and strategic focus in prospecting and nurturing leads to build stronger connections and improve conversion rates, according to various sales experts.
The 7 Habits emphasize proactive behavior, goal setting, prioritization, mutual benefit, communication, collaborative synergy, and continuous self-improvement. This methodology encourages a balanced and holistic approach to personal and interpersonal growth, aiming to foster meaningful and lasting success.
9 Valuable Principles That Will Make You Treat People Better
Leaders can apply the Platinum Rule by employing strategies such as engaging in one-on-one conversations, customizing recognition, embracing flexibility, fostering open communication, and leading by example to cater to individual needs.
At its core, the 60/40 rule says this: For maximum financial performance, companies should spend ~60% of their budget on brand building and ~40% on sales activation.
The "3 Fs in sales" most commonly refers to the Feel, Felt, Found technique for handling customer objections, where you empathize ("I understand how you feel"), share that others have had similar experiences ("Others have felt that way"), and then offer a positive resolution ("What they found was...") to build rapport and guide them to the solution, moving focus from the objection to the benefits.
If your new car has a serious warranty defect that the manufacturer cannot fix, even after multiple attempts, you may be eligible to get your vehicle repurchased or replaced. That is California's Lemon Law. PDE_24-184.
RULE 31 When on the prowl, a Bro hits on the hottest chick first because you never know. RULE 32 A Bro doesn't allow another Bro to get married until he's at least thirty.
Barney and the gang try to convince Ted not to date the doctor that is removing his tattoo by giving examples of the Platinum Rule. Barney explains The Platinum Rule to Ted: Never, ever, ever love thy neighbor.
Psychopathy, a general term for illness of the mind, can result in a lack of empathy, causing various forms of antisocial behavior. Sociopathy, or damage to the ability to function in a social setting, often includes a lack of empathy, also causing various forms of antisocial behavior.