What is the purpose of the 70 20 10 content strategy rule?

Asked by: Dr. Erin Barton I  |  Last update: February 12, 2026
Score: 4.4/5 (18 votes)

The 70-20-10 Rule in Content Creation This rule serves as a guiding principle, allocating different types of content across three categories: educational (70%), engaging (20%), and promotional (10%). Let's dive deeper into each category and explore practical ways to implement them in your content strategy.

What is the 70 20 10 rule of content?

70% of content should be proven content that supports building your brand or attracting visitors to your site. 20% of content should be premier content which may be more costly or risky but has a bigger potential new audience, for example 'viral videos' or infographics. 10% of content should be more experimental.

What is the 70 20 10 strategy?

70:20:10 is a Reference Model

The numbers are essentially a reminder that people learn most from working and interacting with others in the workplace (70+20). The specific ratio (70:20:10), in any given situation, will vary, depending on the work environment and the organisational results required.

What is the purpose of a content strategy?

A content strategy can help you attract website visitors and prospective customers and guide them along the marketing funnel with usable content that teaches, informs, and convinces them. Such content can help you reach your business objectives, including gaining more customers and securing their loyalty.

What does the 10 from the 10/20-70 rule represent regarding LinkedIn?

It's a model that suggests 70% of learning happens through on-the-job learning, 20% through social learning, and the remaining 10% through formal education.

Creating a 70/20/10 Content Strategy

35 related questions found

What is the 70 20 20 rule?

That's why we really like the idea of a 70-20-10 rule for your money. Applying around 70% of your take-home pay to needs, letting around 20% go to wants, and aiming to save only 10% are simply more realistic goals to shoot for right now.

What is the 70-20-10 rule in design?

The 70-20-10 rule is a rule that helps you create a layered and textured look for your space. It states that you should use three different types of materials in your space in the following proportions: 70% for the main material, 20% for the secondary material and 10% for the accent material.

What is the primary goal of content strategy?

Thus, the primary objective of content marketing is to put your brand on the map and create brand awareness. Without awareness, potential customers cannot make informed decisions about your products or services.

What are the three main purposes of content?

Only 20% of your content should be promotional! The rest should fall under the three pillars; educational, inspirational, and entertaining, which is good news for you. By using the strategies in this blog post, you can relax and have fun creating content. Plus, reach your goals and keep growing.

What is the mission of content strategy?

In the most basic terms, a content mission statement explains why you do what you do, content-wise. It's a pledge to yourself and your customers. It's the reason you create each and every piece of content, and it's the light that should guide your content strategy and daily efforts.

What is the primary benefit of using the 70/20/10 rule?

One of the primary benefits of the 70-20-10 learning model is its ability to enhance employee engagement and retention. When employees are given opportunities to learn through real-world experiences, they feel more connected to their work.

What is the 70 10 10 rule?

This principle says for each dollar you earn or are given, you should save 10%, share 10%, invest 10% and spend 70%. A key part of this formula is “paying yourself first” which means the first 30% of your earnings are paid to you, for your benefit … for your retirement, for emergencies, and for sharing with others.

What is the 70-20-10 rule for goals?

A 70 20 10 development plan prioritizes on-the-job learning as it accounts for 70% of learning and development. Then mentoring with colleagues and superiors, which accounts for 20%, and finally, formal learning making up the last 10%.

What is the 70 20 10 approach?

In fact, it states that: 70% of learning happens through on-the-job experience. 20% of learning happens socially through colleagues and friends. And 10% of learning happens via formal training experiences.

What is the 70 20 10 rule example?

It indicates an expandable section or menu, or sometimes previous / next navigation options. It's an approach to budgeting that encourages setting aside 70% of your take-home pay for living expenses and discretionary purchases, 20% for savings and investments, and 10% for debt repayment or donations.

What is the purpose of the 20 10 rule?

The 20/10 rule is a financial strategy to help you avoid dangerous levels of debt. Simply put, the 20/10 rule advises that you should avoid accumulating long-term debt that exceeds 20% of your annual income, and you should avoid debt payments of more than 10% of your monthly income.

What are the 3 C's of content?

Creation, Curation and Conversation: The 3 C's of Content Strategy | Orbit Media Studios.

What are the three most important elements of content strategy?

Most successful content marketing strategy examples will focus on three components:
  • The Audience and Brand Overlap.
  • The Plan-Create-Promote Cycle.
  • The Analyze and Improve Phase.

What are the three rules of content?

From this realization came my three rules of content: Informative, Interesting and Relevant. No matter what niche the content is for or where it will be posted, these three characteristics are a must for quality content.

What is the purpose statement of content strategy?

What is a Content Strategy Statement? A content strategy statement lays out the who, what, when, where, why, and how for all of your company's content creation. It sets the destination and lets everyone know how you're going to get there.

What are the three pillars of content strategy?

The three content pillar strategies typically include thematic pillars, audience-centric pillars, and funnel-focused pillars. Thematic pillars center around core topics or themes relevant to the brand's expertise. Audience-centric pillars prioritize addressing the specific needs and interests of the target audience.

What makes a successful content strategy?

For a content strategy to work, it must be measurable. Content marketing metrics are loosely divided into four categories: consumption, sharing, lead generation, and sales. First, you'll need to define your KPIs, so you'll have a clear map of your content goals.

What is 70-20-10 content approach?

With this approach, roughly 70% of spend is dedicated to tried and tested channels, with the next 20% put towards 'immersive' activations or activities you are pretty confident will be profitable. The final 10% is used for something extra experimental.

What is the 70-20-10 rule for perfectionism?

How to Beat Perfectionism (70-20-10 Rule) The #1 factor that influences creative success? Volume produced. Use the 70-20-10 Rule: • 70% of your work will be mediocre • 20% will suck • 10% will be amazing If you're avoiding failure, you're avoiding success.

How to create a 70/20/10 development plan?

70% of learning should come from experiences employees face at work while completing their day-to-day tasks. 20% from informal social interactions and peer-to-peer learning. 10% from formal, traditional training sessions.