JustGiving generally charges no upfront platform fees for fundraisers, but instead deducts a payment processing fee of 1.9% + 20p/30p per donation (for standard debit/credit cards). A 5% fee is applied to any Gift Aid reclaimed, and donors are often prompted to leave a voluntary "tip" (sometimes 15% or more) to cover platform costs.
We deduct the payment processing cost on each donation of 1.9% + 30p. If the donation is made is a currency other than GBP, the processing fee becomes 2.9% + 30p. If the donation is eligible for Gift Aid, we claim the Gift Aid from HMRC on behalf of the charity.
JustGiving also charges charities a payment processing fee of 1.9 per cent plus 30p for every credit/debit card donation made to them, to cover charges made by external card providers.
JustGiving, which processed more than £580 million of donations to charities last year, is accused of using underhand tactics to encourage consumers into handing over extra money to the company on top of the good cause they were helping.
JustGiving focuses primarily on charity fundraising with strong regulatory protection, while GoFundMe is a broader platform for personal, medical, or charity causes, known for its user-friendliness and "GoFundMe Guarantee" for donor reassurance, with fees often covered by optional donor tips. Key differences lie in their primary focus (charity vs. personal), fee structures (JustGiving's direct fees vs. GoFundMe's donor-covered model), and regulatory backing (JustGiving as an API).
A good charity typically spends 75% or more of donations directly on its programs, with less than 25% going to overhead (admin/fundraising), though benchmarks can vary, with some experts suggesting at least 65% for programs; highly efficient charities like Feeding America spend nearly 98%, while larger groups might spend less but still function effectively.
We do offer your supporters the option to 'tip' JustGiving, but it's not compulsory. Regardless of the donor's decision, your charity will receive 100% of each donation. How can it fit into our fundraising strategy? Here's how Giving Checkout works alongside our other features.
The "33 rule" for nonprofits usually refers to the IRS Public Support Test, requiring 501(c)(3) public charities to show they receive at least one-third (33 1/3%) of their support from the general public or other public charities over a five-year rolling period, distinguishing them from private foundations by ensuring broad community reliance. This is crucial for maintaining public charity status, involves reporting on Form 990 Schedule A, and can be passed through meeting the 10% "facts and circumstances" test if the main test is missed.
Yes, Billie Eilish raised and donated $11.5 million from her "Hit Me Hard and Soft" tour for climate and food justice causes, but the funds came largely from extra "Changemaker" ticket sales rather than solely her own profits, with proceeds going through the nonprofit REVERB, sparking praise for her advocacy but also debate about the source of the money. She famously used this achievement to call out billionaires for not doing enough during an awards speech, urging them to share their wealth.
➢ 80/20 Fund-Raising Rule
For funds raised from the public for foreign charitable purposes, the applicant has to apply at least 80% of the net proceeds of the funds raised within Singapore. The 80/20 rule will be waived for private fund-raising appeals or for appeals in aid of providing immediate disaster relief.
The cheapest fundraising platforms often have no platform fees, relying instead on standard payment processing fees (around 2.9% + $0.30) or optional donor tips, with Zeffy being notable for its 100% free model (asking donors for tips) and Givebutter offering powerful free tools with optional tips for nonprofits. For individuals, GoFundMe is popular, charging only processing fees, while platforms like FundRazr and Fundly also provide low-cost options for various campaigns, depending on features needed.
Donations are sent on a weekly basis (or monthly if the charity has raised less than £50 in a week). If applicable, we also reclaim the Gift Aid on all eligible donations each week and send this extra income to the charity once we receive it from the HMRC.
The "3 to 1 fundraising rule" has two main meanings: either identifying three times the amount you need in potential funding to account for donors who don't commit, or for PTAs (Parent-Teacher Associations), balancing three non-fundraising programs for every one fundraiser to focus on mission over money. A third meaning involves cultivating donors with three touches between asks to build relationships.
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We do not charge a platform fee - Instead donors have the option to make a voluntary contribution to the cost of maintaining our platform if they wish. If JustGiving is your Gift Aid agent, there is a 5% fee on the Gift Aid from each donation.
The 50/30/20 rule is a budget guideline that allocates 50% of after-tax income to Needs (housing, groceries, utilities), 30% to Wants (dining out, entertainment, shopping), and 20% to Savings & Debt (emergency fund, retirement, loan payments). While not directly a "charity rule," you can incorporate giving by slightly reducing the 30% "Wants" category to free up funds for donations, making charitable contributions a fixed part of your budget rather than an afterthought.
It's completely free to set up a crowdfunding page. We'll send everything you raise straight to your chosen bank account, minus some small standard processing costs taken from each donation (2.9% + 35p).
Some of the top JustGiving alternatives include WhyDonate, GoFundMe, DonorPerfect, Mightycause, and BetterWorld. These crowdfunding platforms offer user-friendly features, lower fees, and unique tools tailored to different fundraising needs.